Stella McCartney x Google Cloud

About

The collaboration between Stella McCartney and Google Cloud is a pioneering effort aimed at enhancing sustainability in the fashion industry. This partnership leverages advanced technologies such as data analytics and machine learning to improve supply chain transparency. By focusing on key raw materials like cotton and viscose, the project seeks to understand and mitigate the environmental impact of these materials, which are crucial components of the fashion industry. The initiative was launched at the Copenhagen Fashion Summit, highlighting the significant environmental footprint of the fashion sector, which accounts for substantial carbon emissions and wastewater globally. Through this collaboration, Stella McCartney and Google Cloud aim to develop tools that can be used industry-wide, enabling brands to make more informed decisions about raw material sourcing and reduce their environmental impact. This effort marks a significant step towards making the fashion industry more sustainable and transparent.