Stitch Fix

About

Stitch Fix is a pioneering online personal styling service that combines technology with the expertise of human stylists to deliver personalized fashion experiences. Founded in 2011 by Katrina Lake, the company initially operated from her Cambridge apartment and has since grown into a leading e-commerce platform. Stitch Fix uses proprietary algorithms and data science to curate clothing items based on clients' size, budget, and style preferences, offering a convenient and exclusive shopping experience. The service is available for men, women, and kids in the U.S. and U.K., providing a personalized approach to fashion through expert stylists and client feedback. Stitch Fix aims to transform the way people discover and purchase clothing, ensuring a perfect fit and style that evolves with the client's lifestyle. The company's mission is to help clients look and feel their best by offering curated items that match their personal style, making it a unique and innovative subscription service in the fashion industry.