
SXSW
EventAbout
South by Southwest (SXSW) is an annual event held in Austin, Texas, that combines music, film, and interactive media. It began in 1987 as a local music festival and has grown into a global phenomenon, attracting thousands of attendees each year. The event features live performances, film screenings, and interactive exhibitions, providing a platform for emerging artists and innovators to showcase their work. SXSW is divided into three main components: Music, Film, and Interactive. The Music Festival offers a diverse lineup of artists, while the Film Festival highlights independent cinema. The Interactive segment focuses on emerging technologies and digital creativity. SXSW also includes educational panels, networking opportunities, and special events, making it a hub for creativity, innovation, and collaboration across industries.