The #IceBucketChallenge
Social media challengeAbout
The Ice Bucket Challenge was a viral social media campaign that significantly raised awareness and funds for amyotrophic lateral sclerosis (ALS) research. It involved participants pouring a bucket of ice water over their heads, often on camera, and then nominating others to do the same within 24 hours. The challenge was co-founded by Pat Quinn and Pete Frates, both diagnosed with ALS, and gained widespread attention through social media platforms like Facebook and Twitter. The campaign raised over $220 million worldwide, with $115 million going to the ALS Association in the U.S. alone. It dramatically increased public awareness of ALS, with millions engaging through videos and donations. Celebrity participation further amplified its reach. Despite criticisms of "slacktivism," the challenge's impact on ALS research funding and public understanding has been lasting, contributing to scientific discoveries and enhanced patient care.
