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TikTok

Social media platform

About

TikTok is a globally recognized social media platform known for its short-form video content. Launched in September 2016 by ByteDance, it initially started as Douyin in China before expanding internationally. TikTok allows users to create, share, and discover videos typically ranging from 15 seconds to one minute. These videos can be enhanced with music, filters, and effects, making the platform highly engaging and accessible to users of all ages. TikTok's popularity stems from its user-friendly interface, powerful algorithm, and diverse content offerings. The platform's algorithm personalizes a "For You" feed based on user interactions, ensuring content aligns with individual preferences. TikTok has become a hub for creativity, entertainment, and social interaction, appealing to a broad demographic. It has also influenced the music industry and serves as a platform for marketing and social activism. With over 1.5 billion users, TikTok is a leading social media platform, especially among younger audiences.