Vetements

Vetements Vetements is a Swiss luxury fashion brand founded in 2014 by Georgian designers Demna Gvasalia and his brother Guram. The brand is headquartered in Zürich, Switzerland, and is known for its unconventional approach to high fashion. Vetements gained significant attention with its Spring/Summer 2016 collection, particularly for a modified yellow DHL t-shirt that became a symbol of contemporary street fashion. This unorthodox design choice exemplified the brand's willingness to challenge traditional fashion norms. Vetements creates a wide range of menswear and womenswear inspired by everyday styles and ordinary people. The brand has been praised for its ability to appeal to both streetwear enthusiasts and high fashion aficionados. After Demna Gvasalia's departure to Balenciaga, Guram Gvasalia took over as Creative Director. Despite the shift in leadership, Vetements continues to produce fashion collections that maintain its loyal fanbase. The brand's influence on the fashion industry is marked by its innovative approach to design and marketing.