Virtual Fitting

About

Virtual fitting, often facilitated through Virtual Fitting Rooms (VFRs), is a technology that allows consumers to try on clothing virtually without physically wearing the items. This technology uses Augmented Reality (AR) and Artificial Intelligence (AI) to create a 3D model of the shopper's body, enabling them to see how different garments fit and look. VFRs provide a convenient shopping experience, especially for online shoppers, by eliminating the need to physically try on clothes. This reduces the likelihood of purchasing ill-fitting items, which in turn decreases return rates and associated logistical costs. The use of virtual fitting rooms also contributes to sustainability by reducing packaging waste and the environmental impact associated with returns. It enables brands to make data-driven decisions about production, aligning supply with actual demand and minimizing overproduction. Furthermore, virtual fitting promotes personalized shopping experiences, allowing customers to create avatars based on their body measurements and style preferences. This not only enhances customer satisfaction but also supports on-demand manufacturing, reducing waste and increasing efficiency in the fashion industry.