VSCO Girls

About

VSCO Girls are a social media trend that emerged among teenage girls, particularly those in Generation Z. The term is derived from the VSCO photo-editing app, which is used to create a cohesive aesthetic on social media platforms like Instagram and TikTok. The VSCO Girl style is characterized by a laid-back, beachy vibe, often featuring oversized clothing, scrunchies, and eco-friendly accessories such as Hydro Flask water bottles and metal straws. Key aspects of the VSCO Girl trend include environmental consciousness, with phrases like "save the turtles" reflecting their concern for conservation. They also use distinctive slang and mannerisms, such as "sksksk" to express laughter and "and I oop" to convey surprise. The trend is heavily influenced by consumerism, with specific brands like Brandy Melville and Birkenstock being popular among VSCO Girls. Despite its consumerist elements, the trend emphasizes eco-friendly values and has been noted for its innocence and positive spirit.