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What's Up Moms

Influencer group

About

What's Up Moms is a prominent parenting network on YouTube, known for its humorous and informative content aimed at millennial mothers. Founded by a group of moms who identified a lack of video content tailored to parenting needs, the channel offers a wide range of topics, including parenting hacks, kid activities, and family recipes. With nearly 3 million subscribers and over a billion views, it has become a leading resource for mothers seeking advice and entertainment. The network publishes new content five times a week, featuring parody videos, parenting tips, and more. What's Up Moms engages closely with its community, using feedback to create shows like "Budget and Style." The group collaborates with brands to produce authentic content that resonates with mothers. Their videos often achieve high engagement, making them a popular choice for both entertainment and advice on parenting and family life.