Explore groundbreaking outdoor advertising campaigns and creative solutions across Spain. This ranking highlights innovative OOH (Out-of-Home) and DOOH (Digital Out-of-Home) strategies, showcasing the latest trends in urban screens, billboards, street furniture, and experiential marketing that capture audience attention and drive engagement in the Spanish market. Discover how brands are leveraging technology, sustainability, and unique placements to create memorable and effective public space advertisements.
Won Grand Prize at JCDecaux Awards 2026
This campaign was recognized with the Grand Prize at the JCDecaux Awards in 2026, positioning it as a benchmark for creativity and effectiveness in Spanish outdoor advertising. Its award highlights a highly creative and impactful execution, likely using digital or large-scale formats to promote Netflix content.
Pioneer in large-format digital outdoor advertising
(+3)
This special cinema-inspired 'dating' action to celebrate Valentine's Day combined physical interaction in an iconic public space with digital amplification. It created an immersive and memorable experience that transcended the static ad, projecting messages of love and heartbreak sent by the public through social media.
Features a stunning 3D display
(+4)
This campaign uses impressive 3D effects on the Callao City Lights screens for the launch of a new fragrance. The use of anamorphic 3D technology on large-format DOOH screens is one of the leading trends for generating high visual impact and capturing attention in saturated urban environments.
Award-winning campaign
(+4)
This campaign was recognized with an OOH Award at the Cannes Advertising Festival in 2025, highlighting it as an example of excellence and originality in the sector. Its international award underscores a creative and strategic use of the outdoor medium, aligned with the brand's message.