Los 100 líderes de marketing más innovadores del mundo

Jessica Apellaniz has demonstrated an exceptional ability to build and lead innovative creative teams, as evidenced by establishing Wieden+Kennedy Mexico's office from the ground up. Her vision has driven successful campaigns for global brands and positioned agencies under her direction as industry benchmarks, standing out for her focus on creativity and impactful storytelling.

María José Arrechea has demonstrated exceptional strategic vision in marketing, driving innovative and transformative campaigns for leading brands like Natura and Mercado Libre. Her leadership has been instrumental in connecting with Mexican and Latin American audiences, redefining beauty and e-commerce communication with an authentic and relevant approach.

Florencia Bianco demonstrates an exceptional track record in leading communication and marketing strategies for major multinational corporations across Latin America. Her experience in leadership roles at Netflix, Microsoft, and GSMA Latin America highlights her ability to innovate and execute high-impact campaigns in diverse markets.

Federico Barallobre is an innovative marketing leader, recognized for his focus on Insights, Customer Experience, and Data Analytics, which he applies to drive growth at MODO. His vision on integrating artificial intelligence into marketing strategies demonstrates his commitment to the forefront of the industry.

Marcela España has demonstrated exceptional leadership in transforming marketing strategies, driving innovation at Grupo Bimbo Latin America Center. Her work includes the successful launch of products like frozen bread for home use and linking the brand with women's football, showcasing strategic and creative vision.

Sergio Vergara has led the creation and positioning of the Bold brand from scratch, transforming how small and medium-sized businesses access electronic payments. His innovative approach to marketing and product design, such as hangable dataphones, has been fundamental to the fintech's success and expansion in Colombia.

Sandra Dionisio drives marketing innovation through her role as Marketing Director at Burger King Colombia, implementing creative strategies that generate significant market impact. Her customer-centric approach and continuous pursuit of results demonstrate innovative leadership in the industry.

Gabriel Richaud has led the digital transformation of marketing and advertising in Mexico for over three decades, driving innovation through his role at IAB Mexico. His expertise in strategic partnerships and digital business positions him as a visionary who anticipates and shapes the future of the sector, including the integration of artificial intelligence.

Noé Baruch is an innovative marketing leader, recognized for his role as Managing Director LATAM at Advertima, where he drives digital transformation in the retail sector. His prominent participation in the LOMA Loyalty Marketing Congress 2026 highlights his influence in converting customer loyalty into measurable strategies and tangible results.

Matt Andrew drives marketing innovation by balancing creativity and performance through advanced technologies. His leadership at Ekimetrics focuses on data-driven growth strategies and AI-powered marketing effectiveness, evolving measurement into decision systems for accountable growth.

Jon Stainer drives innovation in sports marketing through his leadership at Nielsen Sports Americas, developing advanced sponsorship ROI and fan insights solutions. His insights into the global sports economy and the role of AI in content consumption demonstrate a pioneering approach in the industry.

Joseph Perello has revolutionized creator marketing by founding Props, a platform that transforms creator content into a measurable performance channel. His innovative approach blends authentic content with precise paid media, addressing the challenge of ROI measurement in influencer marketing. Perello has demonstrated his ability to drive tangible results, such as his success leading New York City's marketing efforts, where he spurred significant growth in tourism.