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Mejores campañas de marketing en redes sociales en España

Discover the most impactful and successful social media marketing campaigns launched in Spain. This list explores innovative strategies that have captured the attention of the Spanish public on platforms like Instagram, TikTok, and YouTube. Analyze campaign examples that have generated high engagement, increased brand reach, and delivered measurable results. Get inspired by real case studies and effective tactics for your own digital marketing initiatives in the Spanish market.

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  1. Lo bueno dura forever (La ONCE, 2024) cover
    https://res.cloudinary.com/billionhands/image/upload/v1781683312/items/pmsax1x8eolx4z3ril4v.jpg-0coverhttps://res.cloudinary.com/billionhands/image/upload/v1781683313/items/kzr8em1ejeytssoub6yj.jpg-1coverhttps://res.cloudinary.com/billionhands/image/upload/v1781683314/items/drjlzni7ad1a3gqo7kz6.jpg-2coverhttps://res.cloudinary.com/billionhands/image/upload/v1781683316/items/urex1simmabufobxrfpn.jpg-3cover
    1

    Lo bueno dura forever (La ONCE, 2024)

    0 Global Votes

    • Promises large prizes for lasting happiness

      (+2)

    This ONCE campaign stood out for its creativity in subverting a popular saying to convey a message of hope and the longevity of good times. Its multimedia deployment and focus on social media achieved widespread resonance and engagement with the Spanish public. The campaign was effective in its objective of promoting Eurojackpot and capturing user attention on digital platforms.

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  2. @los_escobedo (Conservas Emilia, 2024) cover
    https://res.cloudinary.com/billionhands/image/upload/v1781683312/items/bh3sklj8vgfjq0tiyhoq.webp-0coverhttps://res.cloudinary.com/billionhands/image/upload/v1781683317/items/vbrejhcj1ce03diftzxo.jpg-1coverhttps://res.cloudinary.com/billionhands/image/upload/v1781683319/items/nkki9znr36lowgsjiwgx.webp-2coverhttps://res.cloudinary.com/billionhands/image/upload/v1781683324/items/vh4acawgmafjy7zp4bmm.jpg-3cover
    2

    @los_escobedo (Conservas Emilia, 2024)

    0 Global Votes

    • Nominated for Loop Awards, digital marketing awards in Spain

      (+1)

    This campaign stands out for its innovative approach to humanizing a traditional brand through family storytelling on social media. It achieved significant success at the 2025 Creando Cantabria Awards, reaching 2.5 million people and demonstrating considerable audience impact. Its content strategy effectively connected with the public, highlighting Conservas Emilia's tradition and artisanal value.

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Frequently asked questions

This ranking evaluates the creativity, impact, and effectiveness of marketing campaigns launched on social media in Spain, highlighting those that have generated significant engagement and recognition.
Campaigns are selected based on their innovation, cultural resonance, reach across platforms like TikTok, Instagram, or Facebook, and the engagement generated, as seen in cases like Garnier's #rojocucu campaign or La ONCE's 'Lo bueno dura forever'.
Highlighted campaigns typically demonstrate high levels of interaction, virality, significant increases in brand reach, and in many cases, have received awards in the digital marketing industry.
Currently, selection is based on an editorial analysis of notable and award-winning campaigns in the Spanish landscape. Community participation might be considered for future editions.

How we built this ranking and what to consider when choosing

The selection of the best social media marketing campaigns in Spain is carried out through an editorial process that values innovation, impact, and audience connection. We focus on campaigns that have proven to be exceptional in their execution and results.

  • Campaigns that have generated significant conversation and high levels of engagement on key platforms such as TikTok, Instagram, Facebook, and Twitter are identified.
  • Priority is given to campaigns that have received industry awards or have been recognized for their originality and effectiveness, such as the Oro Inspirational or Ad Social Media Awards.
  • The campaign's ability to authentically integrate public figures or influencers and generate a challenge or narrative that resonates with the audience, such as Marc Cucurella with Garnier, is evaluated.
  • Multichannel strategy and the adaptability of the message to different formats and platforms are considered, ensuring a cohesive and far-reaching presence.
  • Impact and Reach: Campaigns must have achieved significant reach and generated measurable impact on social media, with examples like Garnier's 5,066% increase in TikTok reach.
  • Creativity and Innovation: Originality in strategy and execution is valued, seeking campaigns that break molds and offer fresh approaches, such as La ONCE's "Lo bueno dura forever" concept.
  • Audience Engagement: The ability to generate interaction, participation, and active conversation among users is fundamental, evidenced by high engagement rates.
  • Cultural and Social Relevance: Campaigns that connect with current trends, important events, or cultural values relevant to the Spanish audience.
  • Recognitions and Awards: Campaigns that have been awarded at industry events, such as the Inspirational Awards or the Ad Social Media Awards, are taken into account.