Plataformas de reserva de publicidad exterior en España

Discover the leading digital platforms and tools for booking and managing out-of-home (OOH and DOOH) advertising in Spain. This list includes solutions that simplify the planning, distribution, and purchase of ad spaces on buses, billboards, street furniture, and digital screens. Explore the most efficient options for launching high-impact campaigns and reaching your audience in the Spanish urban environment. Find the technologies that are revolutionizing the programmatic outdoor advertising sector.

154100% verified
  1. 1

    Hivestack

    154 Global Votes
    • Leading independent programmatic DOOH ad tech company

      (+3)

    Hivestack enables the activation of programmatic DOOH campaigns in Spain and global markets, allowing advertisers to reach audiences with precision. Its comprehensive platform offers targeting based on location and behavioral data, optimizing the delivery and measurement of digital out-of-home ads.

  2. 2

    Vistar Media

    0 Global Votes
    • Programmatic Digital Out-Of-Home ad-tech platform

      (+3)

    Vistar Media provides a robust platform for programmatic digital out-of-home (DOOH) advertising, enabling brands and agencies to optimize their campaigns in Spain. Its advanced technology facilitates audience targeting and efficient inventory management, integrating both direct and programmatic strategies for enhanced reach and performance. The acquisition of Sage+Archer further strengthens its presence in the European market, including Spain.

  3. 3

    Broadsign

    0 Global Votes
    • Automated campaign workflows

      (+4)

    Broadsign provides an end-to-end solution for out-of-home advertising management and booking, enabling media owners to automate their networks and maximize revenue. Its platform facilitates programmatic DOOH buying, connecting buyers and sellers to efficiently plan and execute campaigns in the Spanish market.

  4. 4

    Beeyond

    0 Global Votes
    • Introduces technology and innovation for planning and executing campaigns

      (+4)

    Beeyond is a programmatic Digital Out of Home (DOOH) advertising platform that provides advanced technology for campaign planning and execution. It enables brands and agencies to access a wide network of screens and optimize their strategies with audience segmentation and real-time analytics.

  5. 5

    Glooh

    0 Global Votes
    • Simplifies and increases impact of display advertising

      (+4)

    Glooh enables the deployment of targeted, tailor-made Digital Out-of-Home (DOOH) campaigns in Spain, designed to capture audience attention. The platform offers access to over 35,000 screens, simplifying the planning, design, and monitoring of DOOH campaigns to make them as accessible as social media advertising.

Frequently asked questions

This ranking evaluates platforms and companies that facilitate the booking and management of outdoor advertising, including DOOH (Digital Out of Home), in Spain. It focuses on their ability to offer inventory, programmatic tools, and solutions for high-impact campaigns.
Platforms and agencies prominent in Spain's outdoor advertising sector, especially those with programmatic DOOH offerings or significant networks, are considered. Suggestions for relevant companies operating in Spain are welcome for future updates.
The results should be interpreted as a guide to the leading options available in Spain for booking outdoor advertising. They highlight companies with significant market presence, innovations in DOOH, and the ability to deploy effective campaigns in key locations.
Programmatic DOOH advertising in Spain refers to the automated purchase of digital advertising spaces on outdoor screens, such as those in airports or transport interchanges, allowing for more targeted and efficient campaigns. The Spanish market has recently seen strong momentum in this area.

How we built this ranking and what to consider when choosing

The compilation of this ranking is based on a comprehensive analysis of platforms and companies operating in the outdoor advertising sector in Spain, with a particular focus on innovation and service capability.

  • The relevance of platforms in the Spanish market is considered, including their presence in strategic locations such as airports and transport hubs.
  • The offering of Digital Out of Home (DOOH) solutions is highly valued, especially those that enable programmatic buying and audience segmentation.
  • The ability of companies to deploy innovative and high-impact advertising campaigns, utilizing LED technology and other advancements, is taken into account.
  • Verified client reviews and industry recognition are considered to assess the reputation and effectiveness of each platform.
  • The provided contextual information regarding the dynamism of the Spanish market and the evolution towards programmatic models is fundamental for the evaluation.
  • Operation and significant presence in the Spanish outdoor advertising market, including digital screen networks (DOOH).
  • Ability to offer programmatic solutions for buying and managing advertising spaces, facilitating targeted campaigns.
  • Access to high-quality inventory in strategic locations such as airports, transport interchanges, and high-traffic areas.
  • Innovation in display technology, such as LED screens, and the ability to create immersive and high-impact experiences.
  • Proven track record of success in implementing campaigns for brands and agencies, with a focus on results and efficiency.