Spanish Startups with the Best Branding on Social Media

Cabify stands out on social media for its coherent and attractive visual identity, reflected in consistent, high-quality posts. Its content strategy achieves an emotional connection with the audience, humanizing the brand and fostering an active online community.

• Campaign invites to live experiences in cities

• Connect with Generation Z.

• Presence on Facebook, Twitter, and Youtube.

Brand of bags and backpacks with a Nordic and minimalist aesthetic. After a successful relaunch, it has achieved global popularity with its Ona model, exporting to the US, Japan, and Germany.

Natural cosmetics brand that has connected with its audience through educational content and collaborations with influencers, consolidating a loyal community.

• Attractive and high-quality visual content

• Strong community connection

• Frequent promotions and giveaways

• Transparency in ingredients and processes

A Spanish startup that has recently gained recognition not only for its product (hair treatments and holistic wellness with a scientific and natural approach), but also for its excellent branding work on social media.

Wallapop has built an active and loyal community on social media through creative campaigns and content that resonates with its audience. Its communication strategy fosters interaction and a sense of belonging, key elements of successful branding in the digital environment.

• First second-hand brand in Spain to elevate sustainability

• Transforms second-hand into a desirable option

• Reorientation towards the emotional and human value of used objects

Les Amis, though smaller, focuses on innovative branding strategies in Barcelona, leveraging social media to connect with a niche audience. Its active hiring and community engagement contribute to its growing brand presence.

• Engaging and consistent visual content

• High online community engagement

• Clear and resonant brand messaging

• Innovative social media strategy

Heura Foods stands out for its innovative and visually appealing social media strategy, effectively connecting with its audience through authentic and engaging content. Its ability to foster community and conversation around its values and products positions it as a benchmark in digital branding for startups.

• Has their own style that supports their community

• Uses memes and mentions of other brands on their social media

• Leverages current viral trends to join the conversation

• Brand with purpose

Born on Instagram, this matcha tea brand has grown thanks to a strategy of engaging visual content and a loyal community. In 2023, it had revenues of €1.7 million and continues to expand.

Voodoo is recognized for its impressive branding in the mobile gaming space, with over 6 billion downloads and 300 million monthly active users. Its ability to create engaging mobile games and apps has led to significant brand recognition and loyalty on social media platforms.

• Strong social media presence

• Viral and shareable content

• Active online community

• Innovative digital marketing strategy

A neobank that has opted for a relatable and disruptive tone on social media, using memes and educational content to attract a young, digital audience.