
Global Reach
Achieved an engagement of 20.4 million interactions
(+3)
The Global Reach of La Velada del Año IV was a decisive factor in its success, attracting a massive audience from diverse parts of the world. Its ability to transcend borders and connect with international viewers underscores its status as a truly global event and a highlight of the edition.
Exceeded 3.5 million viewers
Broke the Twitch viewership record with 3.8 million
Secured twice the brands as last year














