Mejores activaciones de marca en eventos deportivos de Francia

This brand activation stands out for its innovative strategy of merging football with fashion and urban culture, through collaborations with Jordan Brand and exclusive events. It created an immersive experience for fans and consumers, launching limited-edition collections in pop-up stores during Paris Fashion Week and celebrating the club's successes.

LVMH's activation at the Paris 2024 Summer Olympics stood out for its unprecedented integration of luxury into a global sporting event. The brand achieved an omnipresent presence through its various Maisons, from medal design to providing champagne for celebrations, creating a cohesive and high-impact brand experience.

Orange's activation at the Tour de France stands out for its innovative augmented reality application, which enriches the fan experience. This interactive tool allows spectators to immerse themselves in the race, offering a deeper connection to the sporting event. The initiative demonstrates a creative use of technology to enhance public engagement and strengthen the brand's presence at a prestigious event.

Coca-Cola's activation at UEFA Euro 2024 stood out for its immersive approach and wide range of fan experiences, from on-pack promotions to digital and physical interactions. The campaign successfully integrated the brand into the tournament experience, offering fans multiple touchpoints to celebrate their passion for football.

Heineken's activation at the Rugby World Cup 2023 in France stood out for its ability to create immersive fan experiences, despite not being the official beer sponsor. The brand established vibrant fan zones in various cities, offering entertainment, food, and drink, which allowed attendees to enjoy the tournament's atmosphere in a unique and memorable way.

Peugeot's activation at Roland Garros stands out for its longevity and deep integration with the event, maintaining a prominent presence for 38 years. Its campaigns, such as 'Road to Roland Garros' and 'Drive to Tennis', have effectively connected with the tennis audience, utilizing ambassadors and vehicle displays to reinforce the brand's image.

Adidas's activation at the Paris Marathon stands out for its community-focused and personalized approach, offering immersive experiences like shakeout runs and customization services. These initiatives foster a deep connection with runners and strengthen the brand's presence at one of France's most iconic sporting events.

Puma's activation in Ligue 1 stands out for its strategic focus on sponsoring key teams and players, such as the debut of the PUMA FUTURE Z 1.1 Creativity boots with Neymar Jr. in a PSG vs Lyon match. This consistent and visible presence in the French league, coupled with marketing campaigns that connect with local football culture, reinforces the brand's image and its relevance in the sport.

Red Bull's activation at the Formula 1 French Grand Prix stands out for its ability to create immersive and memorable experiences for fans. It offers demonstrations of historic cars, live screening events, and exclusive access, fostering a deep connection with the brand and the sport.

Société Générale's activation in the Rugby Top 14 stands out for its long-term commitment to the sport and its values of inclusion, as seen in the rainbow seat campaign. Their initiatives extend beyond sponsorship, engaging the community with Fanzones and children's programs, demonstrating deep integration with the event.

This brand activation stood out for its comprehensive approach, combining immersive physical experiences with a robust digital strategy to connect fans with the UEFA Champions League. It successfully engaged a large number of Mastercard users through exclusive and memorable experiences, such as player mascots and dinners with football legends, significantly enhancing brand visibility and value at a premier sporting event.

This brand activation stands out for the long-term extension of the partnership between Emirates and Olympique Lyonnais, ensuring a deep and continuous brand presence in French football. Emirates' strategy goes beyond mere visibility, seeking an authentic integration with the club's identity and the passion of its fans at Groupama Stadium.

DHL's activation at the Rugby Sevens Series in France enhances the fan experience through its role as the official logistics partner, ensuring the smooth operation of the event. Its commitment to the sport is evident in brand visibility and fan engagement, contributing to the festive and global atmosphere of the tournament.

Rolex's brand activation at the Monte-Carlo Masters stands out for its ability to integrate the brand's luxury and precision with elite tennis. Enhanced visibility and exclusive experiences for players and guests demonstrate a deep sponsorship strategy. This collaboration elevates the event's perception and reinforces Rolex's identity within a prestigious sporting environment.