Marcas de moda que utilizan tecnología avanzada en sus diseños

Levi's actively integrates artificial intelligence into its design and production processes, using 3D simulation tools to test fabrics and predict garment behavior. Furthermore, it has implemented features like 'Outfitting' in its mobile app, which uses AI to suggest complete outfits, and Project F.L.X. to digitize denim finishing.

Adidas leverages artificial intelligence to accelerate sneaker and product design cycles, generating concepts from trend data and athlete insights. This results in faster design cycles, reduced waste from prototypes, and styles that genuinely match current consumer desires.

Gucci actively integrates artificial intelligence to understand consumer trends, identify new product opportunities, and enhance customer experience. It utilizes augmented reality for virtual product try-ons and has implemented AI in advertising campaigns, demonstrating its commitment to technological innovation in fashion design and marketing. The brand has also established a dedicated AI design lab, underscoring its investment in advanced technology.

Nike actively deploys artificial intelligence and computational design to revolutionize its product innovation, from footwear to apparel. The brand has developed its own generative AI model to design products using its vast bank of athlete data, and has launched advanced technologies such as Aero-FIT and Project Amplify.

Loewe integrates advanced technology into its designs through creative augmented reality (AR) filters and innovative collaborations, such as the collection with On that fuses Swiss technology with luxury craftsmanship. The brand also features a Design & Innovation Studio focused on creating what comes next, rather than following trends, emphasizing principles of form, balance, and ergonomic consideration in its garments.

Balmain integrates advanced technology into its designs and customer experience, such as collaborations with Ant Kai and Space Runners for generative-AI powered custom sneakers. The brand utilizes 3D avatars, virtual try-ons, and digital twin NFTs for product launches, creating immersive phygital experiences. Furthermore, Balmain has implemented interactive in-store activations and virtual fashion shows that enable pre-orders and drive-to-store features, redefining the interaction between luxury and technology.

Louis Vuitton utilizes artificial intelligence to generate hundreds of pattern and color variations, significantly accelerating the design process. The brand also employs AI to visualize materials, test colors, and optimize production, allowing its designers to focus on creative exploration. Furthermore, Louis Vuitton has implemented technology to verify product authenticity and track their lifecycle, enhancing sustainability and customer trust.

Balenciaga integrates advanced technology into its designs and manufacturing processes, such as software-driven 3D weaving in its Spring 26 collection and the use of PLM software for innovation. The brand also incorporates technological elements into its products, like RECCO reflectors in its 2025 skiwear collection, and explores virtual fashion through video game collaborations.

Prada integrates advanced technology into its designs and processes, as evidenced by its collections that explore experimental silhouettes and interaction with contemporary culture. The brand has also ventured into virtual reality to offer immersive experiences and is a key partner in fashion technology accelerators, demonstrating its commitment to innovation.

WiseWear stands out for its fashion-tech hybrid approach, integrating advanced health and safety features into luxury jewelry designs. Its smart bracelets combine activity tracking, mobile notifications, and a distress messaging function, all within a stylish and sophisticated aesthetic.