Best influencer marketing campaigns in Spain

This campaign successfully aligned a retail brand with lifestyle content, promoting Decathlon through themes of outdoor activity and sustainability. The collaboration with Igna Ferriol & Hanna resonated with an audience interested in adventure and eco-conscious practices.

This campaign exemplifies a successful partnership with a mega-influencer, leveraging Dulceida's broad reach and strong personal brand to promote a lifestyle product. Her ambassadorship for the gin brand Puerto de Indias effectively connected with a wide audience.

This campaign is highly relevant due to its recent execution and massive scale, leveraging four top Spanish content creators across multiple platforms. It effectively connected with a younger audience through music, gaming, lifestyle, and fashion content, demonstrating Fanta's ability to generate high-impact content.

This collaboration stands out for its sustained, high-volume engagement over an extended period, demonstrating effective long-term partnership in the popular sports niche. ADRI CONTRERAS consistently promoted adidas Spain, generating significant views and engagement focused on football.

This campaign effectively integrated a food product into engaging and playful content, achieving high engagement rates. ADRI CONTRERAS's approach with fun games and challenges successfully promoted Nestlé Lindahls Protein España to its target audience.

This collaboration effectively leveraged a relevant influencer to drive awareness and offers for a service-based product like pet insurance. Juan Manuel's consistent promotion of Barkibu successfully showcased discounts and reached a targeted audience of pet owners.

This campaign effectively utilized an influencer whose content style aligned perfectly with the digital subscription service's offerings. Nuria Marin's promotion of scandalous stories resonated with Podimo ES's podcast content, driving significant views.

This collaboration effectively used an influencer to highlight the versatility of a food brand's products for various eating occasions. Boukie's promotion of Dulcesol pastries and bread successfully showcased their appeal to a broad audience.

This campaign effectively promoted a tech product for pets by combining product demonstration with direct incentives like discount codes. Juan Manuel's posts highlighted the utility of GPS pet trackers, driving both awareness and potential sales.

This campaign demonstrates a successful long-term collaboration on YouTube for an apparel brand, effectively driving sales through exclusive discount codes. Rimembah's consistent promotion of Pampling reached a wide audience and encouraged direct purchases.

This campaign is an excellent example of a creative, viral marketing strategy that generated immense hype and leveraged user-generated content (even if staged) to launch a new product. The initial viral TikTok video created significant buzz before the official reveal.

This campaign highlights a creative and culturally relevant approach to product promotion, using influencers to showcase innovative uses for a common product. By integrating Lay's chips into a traditional Spanish dish, it resonated strongly with local customs.

This campaign effectively used a popular singer to refresh a beauty brand's image and connect with a younger demographic through authentic testimonials. Aitana's personal experience and visible results resonated strongly with her audience.

This campaign successfully positioned an eyewear brand among a younger audience by aligning with an influencer known for her loyal following and fresh image. Laura Escanes's involvement transmitted freshness and creativity for the 'Endless Mó Summer' collection.

This campaign highlights the global impact of Spanish influencers, leveraging Rosalía's international appeal and cultural representation to connect with new generations for a major fashion brand. Her involvement brought a unique artistic and cultural dimension to Skims.

This campaign was highly impactful, marking a significant early collaboration between a major brand and a top Spanish digital influencer, El Rubius. It demonstrated early adoption of influencer-led interactive campaigns and leveraged his massive online following to create buzz and engagement.