Discover the leading fairs and events dedicated to the world of perfumery in Florence. This historic city is a key hub for artistic and niche perfumery, attracting experts, brands, and enthusiasts globally. Explore international exhibitions, product launches, and opportunities to connect with the olfactory community. Immerse yourself in the rich tradition and innovations of the fragrance sector in the Tuscan capital.
Meeting place for olfactory artists, brands, buyers, designers
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FRAGRANZE is the most prominent international event dedicated to artistic perfumery and home fragrances in Florence. Its annual occurrence and focus on industry trends make it highly relevant for 2026.
Global stage for international artistic perfumery
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The 2025 edition of FRAGRANZE is another highly relevant event, showcasing the continuous importance of this fair for the perfume industry in Florence. It provides an earlier opportunity to experience the latest in artistic perfumery.