Discover the leading brands that power the world's most prominent national sports leagues. We explore how these companies invest in sports sponsorships to boost their visibility and connection with fans. From tech giants to beverage and automotive brands, we analyze the impact and value each sponsor brings to professional sports. This list is essential for sports marketing professionals and fans interested in the intersection of brands and leagues.
Brought clear improvements in broadcast quality
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Apple, through Apple TV+, has transformed the content distribution of Major League Soccer (MLS) with a massive broadcast contract until 2033. Furthermore, its brand is omnipresent as it is the sponsor of the left sleeve of all league jerseys, demonstrating deep integration and significant investment.
Official sponsor of LaLiga until 2026-27 season
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OREO and Milka, Mondelēz International brands, signed a collaboration agreement with LaLiga in January 2025, extending until the 2026-2027 season. This sponsorship aims to connect entertainment and food with football, promoting family moments and an active lifestyle among fans.
Official shipping sponsor of the NHL
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The United States Postal Service (USPS) has signed a sponsorship agreement with the NHL in January 2026, becoming the official shipping sponsor. This partnership grants it exclusive marketing rights and presence at key events such as the NHL Winter Classic® and the NHL Stadium Series™, connecting two iconic brands.
Official ball supplier for the Premier League
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Puma has taken on a crucial role in the Premier League by becoming the official match ball supplier for the entire league starting in 2026. This agreement ends a 20-year monopoly held by Nike, granting Puma significant visibility and status in one of the most important football leagues in the world.
Official partner of the NBA
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STARTRADER has become an Official Partner of the NBA starting in January 2026, representing a very recent and high-profile sponsorship. This alliance seeks to elevate the international credibility and visibility of the trading platform, aligning with the NBA's global cultural influence.
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Extends multiyear strategic partnership
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TikTok is a national partner of Major League Soccer (MLS), with a recent renewal that underlines its importance in the league's digital marketing strategy. Its platform is key to connecting with younger and global audiences, leveraging the power of social media for sports promotion.
Long-term sponsor of Spanish basketball
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Endesa is the main sponsor of the ACB League, the top basketball competition in Spain, with an agreement renewed until 2027. Its investment of more than 100 million euros in Spanish basketball makes it a fundamental pillar for the development and visibility of this sport at a national level.
Title sponsor for Serie A for three seasons
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Eni, through its Enilive brand, is the main sponsor of the Italian Serie A for the 2025-26 season, meaning the league bears its name in its official denomination. This partnership grants it maximum visibility and a direct connection with the identity of one of Europe's most historic football leagues.
Transforms fan engagement globally with cutting-edge technology
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Microsoft is an associated brand of LaLiga, driving the digital transformation of the competition in the era of the intelligent cloud and the Intelligent Edge. Its collaboration underlines the increasing integration of technology into sports management and the enhancement of the fan experience.
Official Sponsor, Footwear Provider, and Apparel Provider of MLS
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Adidas has been the universal kit supplier for all Major League Soccer (MLS) teams since 1996, making it the most important and visible sponsor of the league. Its long-standing relationship and exclusive role in player attire demonstrate a deep commitment and constant presence.
Official Cloud and Cloud AI Partner
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AWS (Amazon Web Services) became the official cloud and cloud AI partner of the NBA in 2025, representing a very recent and technologically advanced sponsorship. Its role is to provide cloud infrastructure, artificial intelligence, and machine learning to improve league operations and the fan experience.
Official travel partner of the NBA and WNBA
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Booking.com joined the NBA as an official online travel partner in 2025, a recent sponsorship connecting the league with the travel industry. This partnership is relevant for fans following their teams and for league logistics, expanding its reach into a key consumer sector.
Official Global Airline Partner of the NBA
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Emirates became a global airline partner and the inaugural partner of the NBA Cup in 2024, with a multi-year agreement. This high-level sponsorship reinforces the NBA's international presence and its new competition, the NBA Cup, connecting the league with a prestigious global brand.
Exclusive rights to broadcast Liga Endesa, Supercopa Endesa, and Copa del Rey
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DAZN is the main audiovisual partner of the ACB League, beginning its television cycle from the 2025-2026 season. Its role is crucial for the dissemination and reach of the league, as it holds the broadcasting rights, making it a fundamental pillar for fans to follow the competition.
Official league partner
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BodyArmor became the official sports drink of the NHL in 2024, with an agreement extending until 2029. This recent sponsorship establishes it as the key sports drink for the league, directly associating with athlete performance and hydration in one of the most demanding competitions.