This ranking explores the leading brands investing in Spanish football, highlighting their impact on La Liga and the Spanish National Team. We analyse sponsorship strategies, from media rights deals with platforms like DAZN and Disney+, to collaborations with brands such as EA Sports, Volkswagen, and Airbnb. Discover how these investments drive the growth of clubs and sports infrastructure in Spain, generating significant revenue from tickets and merchandising. Understand the landscape of technical sponsors, including Nike, Adidas, and Puma, who equip teams and contribute to the sport's global visibility.
Official Technical Partner of LaLiga
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Puma is a global partner and official ball of LaLiga since 2019, with an extension until 2029. Additionally, it outfits several teams in the competition, consolidating its strong presence as a sports brand.
Long-standing partner of Atlético de Madrid (over 25 years)
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Coca-Cola emerged in 2024 as the brand with the most contracts (33) in LaLiga, demonstrating massive investment and unparalleled visibility in Spanish football. Its presence is omnipresent in the sport.
Supplies Spain's national teams
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Adidas has experienced significant growth in its presence as a technical supplier in Spanish football, expanding from one team to three in the 2025-2026 season. It sponsors Real Madrid, Real Oviedo, and Sevilla FC.
Record €1.7bn kit deal with Barcelona
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Nike continues to lead as the main technical kit supplier in LaLiga for the 2025-2026 season. Its investment is reflected in the sponsorship of high-profile clubs such as Atlético de Madrid and FC Barcelona.
Becomes title sponsor of Spanish league
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EA Sports is LaLiga's main and title sponsor since the 2023/2024 season, with a multi-year agreement extending until 2028. Its investment is fundamental for the naming rights of the main Spanish football competitions.
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First single company to sponsor all of Spain's professional football leagues
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Moeve, Cepsa's new identity, has become the title sponsor of Liga F since May 2025, with a pioneering investment in women's football. Its agreement strengthens its presence throughout the LaLiga ecosystem.
Official automotive partner of LALIGA
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Volkswagen has joined as an official partner of LaLiga in Spain since 2025, with a multi-year agreement. This important automotive brand reinforces its presence in Spanish football through this collaboration.
Official sponsor of LaLiga until 2026-27 season
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Mondelēz International, through its brands OREO and Milka, has become an official sponsor of LaLiga in Spain until the 2026-2027 season. Its investment aims to connect the passion for football with its popular snacks.
Official sponsor of Spanish National Football Teams until 2030
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ElPozo has sealed a strategic agreement in March 2026 to be the official sponsor of the Spanish men's and women's national teams until 2030. This investment links a leading food brand with the success of the national squads.
Sponsor of Real Madrid
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Emirates maintains one of the most visible and lucrative sponsorships in Spanish football, being the main shirt sponsor of Real Madrid. Its agreement, which extends until 2027, represents an annual investment of 70 million euros.
Extends sponsorship with Atlético de Madrid until 2035
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Mahou continues its historic commitment to Spanish football, being a sponsor of Liga F since 2023 and maintaining agreements with up to 15 national teams. Its investment generates unique experiences for fans.
Official sponsor of UD Las Palmas
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DIGI demonstrates a strong investment in Spanish football by being the main sponsor of multiple LaLiga EA Sports teams, including Rayo Vallecano, Real Oviedo, and Cádiz CF, with agreements extending until 2027.
Main sponsor for Osasuna
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Kosner, an HVAC brand, invests significantly in Spanish football through a main sponsorship with Osasuna and agreements with other clubs such as Athletic Club, Real Sociedad, and Valencia CF for the 2025-2026 season.
Global sponsor of Spanish football's top-tier LaLiga
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Visit Saudi is the official travel destination and global sponsor of LaLiga since 2023, with an annual agreement of 20 million euros. This investment reflects the growing presence of Middle Eastern entities in Spanish football.
Renews support for Royal Spanish Football Federation until 2030
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Iberdrola is a historic and fundamental sponsor of Spanish women's football since 2016, promoting the league and national teams. Its commitment has been key to the development and recognition of this sport.
Solid sponsorship strategy linked to football clubs
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CaixaBank is one of the companies with the most sponsorship contracts in LaLiga in 2024, maintaining a strong presence in Spanish football. Its continuity positions it as a key investor in multiple clubs and events.