Companies with the greatest impact on Spanish sport

EA Sports is the main sponsor of La Liga, the top tier of Spanish football, now known as LaLiga EA Sports. This strategic partnership consolidates its presence and connection with the king of sports in Spain, reaching millions of fans.

Endesa is the main sponsor of basketball competitions in Spain, investing more than 100 million euros over the last 14 years. Its commitment extends to the Endesa League, Copa del Rey, and women's competitions, solidifying its role as the great patron of Spanish basketball.

Digi leads with multiple main sponsorships in La Liga Hypermotion, including Cádiz CF, demonstrating a strong investment in Spanish football. Its presence on the jerseys of several teams underscores its impact on club visibility.

Pelayo Seguros has elevated its commitment to the ACB, becoming an official sponsor of the main basketball competitions. Its brand visibility in the Endesa League, Copa del Rey, and Endesa Supercup demonstrates a significant investment in Spanish sport.

Banco Mediolanum is the new official sponsor of the ACB and all its competitions, boosting the league's growth and benefiting the clubs. Their agreement, finalized in January 2025, ensures a strong presence in Spanish basketball until 2027.

Emirates celebrates 12 years of sponsorship with Real Madrid, with a contract valued at 70 million euros annually. This long-standing and lucrative agreement makes it one of the most influential and visible sponsors in Spanish and global sport.

Riyadh Air is completing its third season as a sponsor of Atlético de Madrid, one of Spain's most important clubs. Its sponsorship provides significant visibility and economic impact in elite Spanish football.

Diario AS is the absolute leader among Spanish sports media, with over 18 million unique users in Spain. Its growth on audiovisual platforms and social media gives it a massive impact on the dissemination and coverage of sport.

DAZN has become an audiovisual partner of the ACB starting from the 2025-2026 season, giving it a crucial role in the accessibility and visibility of Spanish basketball for fans. Its global streaming platform democratizes access to sport.

AWS has become the official technology partner of SD Huesca, driving a complete digital transformation of the club. Its strategic alliance modernizes sports facilities with smart technology, advanced data analysis, and innovative fan experiences.

Sportboost, led by Iker Casillas, drives the 'sportstech' ecosystem in Spain, offering employment and development opportunities for athletes. Its startup acceleration program is fundamental for innovation and entrepreneurship in the sports sector.

BODYTONE is one of the main manufacturers and suppliers of professional fitness equipment in Spain. Its direct impact is observed in the quality and modernization of gym facilities and sports centers across the country.

SALTER is a historic manufacturer of fitness equipment, with a consolidated trajectory in the Spanish market. Its continuous presence and its offering of machinery for the fitness sector consolidate it as a key player in the country's sports infrastructure.