Empresas con mayor crecimiento en consumo de streaming durante la pandemia

Pluto TV experienced significant growth in streaming consumption during the pandemic, with double-digit increases in viewing time across connected TVs and mobile devices. Its free ad-supported television model attracted a massive audience seeking accessible entertainment, more than doubling its viewership in less than two years. The platform demonstrated a remarkable ability to capitalize on the surge in demand for streaming content during a period of global lockdowns.

Disney+ demonstrated exceptional growth in streaming consumption during the pandemic, surpassing 86.8 million subscribers in just over a year since its launch. Its rapid expansion and the inclusion of popular franchise content boosted its demand, generating over $10 billion in revenue by 2024.

Netflix experienced exceptional growth in streaming consumption during the pandemic, adding over 26 million global subscribers in the first half of 2020. This significant increase in its user base and a 28% rise in revenue during the same period demonstrate its crucial role in home entertainment during lockdowns.

Amazon Prime Video experienced significant growth in streaming consumption during the pandemic, driven by increased demand for at-home entertainment. The platform expanded its subscriber base and revenue, with a notable rise in Prime subscription service sales. Its strategy of partnerships with telecom operators and internet providers also contributed to its global expansion and accessibility.

HBO Max demonstrated exceptional growth in streaming consumption during the pandemic, with over 300 percent growth in new customers between March and June 2020. Its strategic launch and the novelty of the service, coupled with a 42% surge in video use, fueled a rapid expansion of its subscriber base.

Hulu experienced significant subscriber growth during the pandemic, with a 39% year-over-year subscriber increase in the U.S. in 2020, reaching 39 million. Its video-on-demand platform increased subscribers by 4.8% year-on-year, and its live TV service grew 25% year-over-year, demonstrating strong expansion in streaming consumption.

YouTube experienced significant growth in streaming consumption during the pandemic, with a 75% increase in news viewership in April 2020 alone. The platform became an essential tool for public health communication and entertainment, seeing a notable rise in COVID-19 related video views and overall global audience growth.

Twitch experienced significant growth in streaming consumption during the pandemic, with an initial 30% to 40% increase in concurrently connected users. The platform saw hours watched jump 86% year-over-year, solidifying its position as a leader in the live streaming sector.

Peacock experienced significant growth in streaming consumption during the pandemic, adding 9 million new sign-ups in the first three months of 2021, bringing its U.S. member total to 42 million. Its launch strategy during this period, coupled with creating unique release windows, contributed to its rapid expansion in a booming market.

Paramount+ experienced significant growth in streaming consumption during the pandemic, driven by its launch in March 2021 and an aggressive content strategy. The service added nearly 7 million subscribers, capitalizing on the widespread increase in video streaming consumption and the trend of consumers subscribing to multiple platforms.