Featured publications in political communication and campaign strategies

This foundational text on persuasion, updated for contemporary contexts, provides essential theoretical and practical knowledge for crafting effective campaign messages. It is vital for understanding the mechanisms of social influence.

This article offers timely insights into the strategic importance of brand awareness in selecting vice-presidential candidates, a critical aspect of modern campaign strategies. It helps understand how candidate positioning and branding influence electoral outcomes.

This case study provides a contemporary analysis of how an incumbent government official leverages social media for personal political branding. It offers practical insights into digital communication strategies for political figures in power.

This publication investigates the effectiveness of employing celebrity politician strategies to engage voters, a growing trend in modern campaigns. It is highly relevant for understanding how public figures are leveraged to influence electoral outcomes.

This article delves into the fundamental drivers of voter loyalty to political parties, a crucial element for long-term campaign success. It provides essential insights for strategists focused on base mobilization and retention.

This open-access article critically discusses the dynamics of negativity and misinformation in political communication, a pervasive challenge in today's information landscape. It is highly relevant for understanding and countering disinformation in campaigns.

This open-access discussion critically evaluates the adoption of Large Language Models (LLMs) in communication research, addressing the cutting-edge intersection of AI and communication studies. It is crucial for understanding future campaign technologies and research methodologies.

This article explores the complex challenges of maintaining credibility while correcting political misinformation, a critical issue for media and communicators. It offers direct relevance to strategies for combating fake news and building trust.

This issue of Political Communication Report focuses on how identity shapes political communication, a central theme in contemporary political discourse. It is highly recommended for understanding identity politics and campaign targeting.

This book is crucial for understanding the impact of digital platforms on political socialization and youth engagement in contemporary politics. It explores the intersection of adolescent identity, social media, and political recognition.

This book focuses on strategies to counter disinformation through media literacy, highly pertinent given the ongoing challenges of misinformation in political campaigns. It offers practical approaches to building societal resilience.

This companion explores the complex relationship between digital media and democratic processes, providing a broad perspective on the digital transformation of political communication. It is essential for understanding modern political landscapes.

This book analyzes the impact of authoritarian populism on news journalism, addressing a critical contemporary challenge for media and political communication. It offers insights into media's role in democratic societies.

This study provides a crucial, up-to-date understanding of the persistent nature of political polarization in the U.S., challenging assumptions about post-election de-escalation. It significantly impacts campaign strategies.

This research offers direct empirical evidence on how emotions, particularly anger, influence voter preferences on key policy issues. It is vital for crafting emotionally resonant campaign messages.

This big-data analysis distinguishes the impact of polarization from populism on emotional responses in electoral contexts, offering nuanced insights for campaign strategists. It highlights the role of ideological divides.

This study highlights the powerful role of negative emotions and social media in shaping political discourse and polarization during campaigns. It offers insights into digital communication dynamics.

This working paper provides comparative insights into affective polarization beyond the U.S. context, specifically in European Parliament elections. It is relevant for international campaign strategies and understanding global trends.

This research offers a deeper understanding of the mechanisms of affective polarization and its implications for bridging societal divides. It highlights how out-group hate can prevent consensus.

This article offers empirical evidence on the strategic deployment of emotional appeals in social media campaigns in a non-U.S. context. It reveals how British parties use fear, anger, and enthusiasm.