Leading companies in customer and employee experience integration

Salesforce, as a CRM leader, provides a solid foundation for CX, extending its capabilities to EX through unified data management. It allows for a 360-degree view of the customer and employee, which is fundamental for integrating experiences.

QuestionPro offers comprehensive tools to collect, analyze, and act on valuable customer and employee insights. Its focus on CX and EX feedback positions it as a fundamental tool for implementing a Total Experience strategy.

Zendesk Suite stands out for its service-centric CX, with a reliable ticketing system and help desk functionality. The incorporation of AI with advanced memory for personalization and intelligent self-service makes it relevant for improving CX and employee efficiency.

Adobe Experience Manager excels in managing digital assets and content for digital experiences. In an environment where multiexperience is key for TX, its ability to create and manage consistent content experiences across multiple touchpoints is fundamental for unified CX and UX.

Qualtrics XM is a leading experience management platform, essential for measuring and analyzing customer and employee feedback at scale. Its robustness makes it a key tool for integrating both experiences into Total Experience strategies.

Medallia stands out for its enterprise feedback management and customer and employee experience analysis at a corporate level. It uses AI and machine learning to convert feedback into actionable insights, being crucial for a TX strategy.

WorkProud focuses directly on employee experience and organizational culture, providing technology and services to strengthen purpose and pride in the workplace. A solid EX is the foundation for exceptional CX, making WorkProud a fundamental pillar for Total Experience.

Sprinklr is a unified customer experience management platform, specializing in social-first CX and omnichannel engagement. Its ability to unify digital and social customer service with AI is vital for a Total Experience that encompasses multiexperience.

HubSpot Service Hub is ideal for CX management within an integrated CRM ecosystem, offering connected customer service. Its native integration facilitates the connection between customer needs and employee actions.

Vip District is a leading platform in Spain for talent engagement and loyalty, identifying key trends to enhance the employee experience. Its specialization in EX is fundamental for the employee leg within a Total Experience strategy.

Sagicc is an omnichannel platform with AI that focuses on key CX trends for 2026, such as contextual AI and intelligent omnichannel. It is essential for a fluid and frictionless total experience, both for customers and operational teams.

ACTIONS develops automation solutions, conversational AI, and customer journey analysis, applying principles that enhance customer and employee experience. Its innovations in generative AI and hyper-personalized experiences are key trends for Total Experience in 2026.

Credera is a management consulting, user experience, and technology solutions firm. Its expert and objective advice is valuable in helping companies design and implement Total Experience strategies that integrate all key components.

Gainsight specializes in Customer Success, a critical component of CX. It helps ensure that customers derive value, which positively impacts brand perception and the motivation of employees who serve them, contributing to the Total Experience.