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HubSpot
Example of a relatable and helpful brand voice. They share marketing tips, company culture, and actionable data. They're also pioneers in employee advocacy. Strength: High-value education for professionals and an accessible tone.
Top Business Voices of 2025 on LinkedIn
Discover the most influential business leaders shaping the future of commerce in 2025. This selection highlights professionals offering key predictions, innovative strategies, and valuable insights on trends like hybrid work, artificial intelligence, and B2B marketing. Follow these experts for crucial knowledge on professional development, entrepreneurship, and thought leadership on the leading professional platform. They are the voices setting the standard for business success and innovation in the coming year.
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2L'Oréal
Very active in employer branding and leadership in inclusion, sustainable beauty, and female talent. Strengths: Diversity of internal voices, impactful global campaigns, and a clear employer brand strategy.
3Ikea
A leader in purpose-driven communication, it promotes messages about sustainability, accessibility, and well-being. Its approachable tone, consistent with its mission, connects emotionally with its audience. Strength: Honest storytelling and global campaigns that reinforce values such as inclusion and sustainable living.
4Microsoft
A consistent benchmark on LinkedIn for its leadership content, technological innovation, and company culture. They publish consistently, aligning their messages with key topics such as AI, diversity, and sustainability. Strength: Ability to humanize their brand by showcasing employee stories, social initiatives, and a vision for the future.
5Canva
They master the visual use of LinkedIn with engaging, educational, and community-focused content. They share templates, use cases, and updates in a didactic tone. Strengths: Design, creativity, and practical content with immediate value.
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6Cabify
It's committed to responsible urban mobility and highlights local talent, especially in markets like Spain and Latin America. Strength: Content that blends innovation, social impact, and corporate culture with authenticity.
7Glovo
In 2024 and 2025, they have strengthened their brand awareness as a tech company focused on impact, sustainability, and organizational culture. Strength: Brand humanization through internal talent, local initiatives, and international expansion.
8Accenture
Consulting leaders with a strong presence on LinkedIn. They discuss innovation, AI, sustainability, and digital transformation from an expert and global perspective. Strength: Well-translated technical content for a broad audience and international visibility.
