Explore the golden era of YouTube beauty gurus who set trends in the 2010s. Discover the makeup influencers who transformed the industry, from innovative tutorials to iconic collaborations. This list celebrates the personalities who used platforms like YouTube to teach makeup techniques and recommend products, influencing millions of viewers. Relive the nostalgia of the pioneers of digital beauty content who defined a generation.
Drew millions with authenticity, talent, and passion
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Michelle Phan was a pioneer in YouTube makeup tutorials, laying the groundwork for the online beauty industry and democratizing access to techniques and products. Her influence exploded in the early 2010s, making her one of the 'original influencers' who defined the decade.
Successful and influential beauty mogul
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Huda Kattan transformed her beauty blog into a global empire, Huda Beauty, becoming one of the most influential figures of the 2010s. Her brand is renowned for its false lashes and eyeshadow palettes, changing the beauty landscape.
Started YouTube channel in 2011
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Jaclyn Hill gained recognition for her transformation tutorials and collaborations with major brands, being a prominent figure in the 2010s. Her high-quality content and ability to influence sales made her a key influencer.
Involved in developing formulations
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Carli Bybel was an influential figure in the 2010s, known for her glamorous makeup tutorials and celebrity-inspired looks. Her style was widely emulated and contributed significantly to the 'glam' aesthetic of the era.
Former image consultant turned makeup artist
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Tati Westbrook established herself as a reliable source for beauty product reviews in the 2010s, known for her impartial honesty. Her focus on detailed analysis and recommendations made her an authority in the beauty community.
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Started a beauty blog in 2009
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Zoella was one of the biggest British beauty stars of the 2010s, known for her beauty and lifestyle vlogs. Her immense popularity made her an icon of youth culture and online beauty, with a significant impact on her audience.
Launched career with viral Halloween costume in 2012
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Desi Perkins stood out in the 2010s for her versatile makeup looks and glamorous style, which made her very popular. Her ability to create 'wearable' looks and engaging content positioned her as a key influencer.
Started YouTube channel in 2014
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Manny Gutierrez was one of the first 'beauty boys' to rise to fame in the 2010s, breaking gender barriers in the makeup industry. His meteoric rise and his role in male representation made him a defining influencer.
Rose to fame for haul videos
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Bethany Mota dominated the pre-teen YouTube scene in the early 2010s, being one of the first to capitalize on the 'haul' format. Her bright personality and sense of style made her a massive influencer for younger audiences.
OG YouTube Pioneer in beauty, style & joyspiration
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Kandee Johnson was a prominent figure in the 2010s, famous for her extreme makeup transformations and creative tutorials. Her artistic skill and viral transformations made her a highly recognized influencer in the beauty community.