Forbes 30 Under 30: the Alternative List

Explore a different perspective on young entrepreneurs, artists, and innovators who have received recognition. This alternative list delves into less conventional stories and those who might not fit the traditional mold of success rankings. Discover emerging talents and influential figures under 30 who are making their mark in unexpected ways. We analyze the criticisms and controversies surrounding youth achievement lists, offering a more comprehensive view of the challenges and triumphs. It's a critical look at fame and recognition in the world of business and creativity.

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  1. 1

    Iñaki García

    37 Global Votes

    Founder of Heura Foods, a plant-based meat brand with a turnover of €20 million in 2024 and a presence in 15 countries. His focus on alternative proteins has made him a leader in sustainable nutrition, with viral social media campaigns. Achievements: 2024 FoodTech Award; 1M+ followers on social media.

  2. 2

    Iñaki Markinez

    36 Global Votes

    A former physiotherapy student (USJ, 2017), he launched this digital physiotherapy platform with AI in 2020. Its "Aurya" algorithm assesses symptoms, generates personalized plans, and corrects exercises via camera. They currently have over 100,000 users, work with insurance companies such as IMQ, Generali, and Axa, and companies like Vodafone and Nestlé. By 2025, they will be impacting countries such as Spain, Mexico, Chile, and the United Kingdom, and aim to become the benchmark platform for digital physiotherapy.

  3. 3

    Jaime Castillo

    35 Global Votes

    Co-founder of Shakers, an incubator for young talent and projects with social impact, nominated for "25 Spanish Entrepreneurship Leaders in 2025"

  4. 4

    Pep Gómez

    35 Global Votes

    Founder of Fever (unicorn) and Reby, a leader in leisure and micromobility; at 19, he created Fever and continues to lead with a global vision.

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  6. 6

    Sara Baceirido

    35 Global Votes

    Sara Baceiredo is a content creator and founder of It's Lava, a brand of sustainable handbags made in Spain. While studying LEINN, she launched the project that now earns more than €1 million annually. With thousands of followers on Instagram, YouTube, and TikTok, she combines fashion, sports, and entrepreneurship into an authentic and aspirational lifestyle.

  7. 7

    Nuria Pastor

    34 Global Votes

    CEO of HumanITCare, a telemedicine platform for chronic patients. Winner at MWC 4yearsFromNow, with implementations in international hospitals

  8. 8

    David Cánovas Martínez (The Grefg)

    34 Global Votes

    Known as TheGrefg, he has nearly 20 million subscribers on YouTube and more than 12 million followers on Twitch. He has been featured in Fortnite's Icon Series and collaborated with brands like Adidas and Red Bull.

  9. 9

    Imani Naki

    34 Global Votes

    Founder of DAR, a multidisciplinary creative studio based in Barcelona that collaborates with brands like Nike, Adidas, and FC Barcelona to amplify diverse voices.

  10. 10

    Clara Méndez-Leite

    34 Global Votes

    Founder of Green Urban Data, Clara founded Green Urban Data, a startup that uses AI to analyze climate data and optimize sustainability in Spanish cities. In 2024, her platform helped municipalities like Valencia reduce emissions by 15%. She has raised €2 million in funding and is a key voice in green technology. Achievements: 2024 Sustainable Innovation Award; 50+ municipal clients in Spain.

  11. 11

    Joey Attieh

    34 Global Votes

    Founder of the Albé restaurant in Barcelona, specializing in Lebanese cuisine. He also co-founded Ame, which earned a Michelin-starred spot just three months after opening.

  12. 12

    Edgar Vicente

    34 Global Votes

    One of the youngest venture capital managers in Spain. He launched a €1.5 million microfund and now leads a second €20 million fund focused on Gen Z startups, with the capacity to continue investing up to €3 million per company.

  13. 13

    Cristina (from Casilda se Casa)

    34 Global Votes

    Founder of the influential high-end wedding blog and platform in Spain. She has professionalized the bridal industry with a curated aesthetic vision, collaborating with designers, photographers, and luxury brands. A leader in lifestyle and personal branding.

  14. 14

    David Riudor

    33 Global Votes

    CEO of Goin, a financial app, and former tech wizard, he made the Forbes (Fintech) list in 2020, and his startup has 400,000 users.

  15. 15

    Beatriz Martín Morell

    33 Global Votes

    Co-founder of Komobi Moto, a technology company that offers security and telemetry solutions for motorcycles, with more than 45,000 active users.

  16. 16

    David Álvarez de la Torre

    33 Global Votes

    CEO and co-founder of Banktrack, a treasury management software that helps companies monitor and plan their cash flows.

  17. 17

    Juan Moliner

    33 Global Votes

    Engineer and co-founder of Invopop, a platform that helps international companies automatically issue and receive invoices, ensuring compliance with local tax requirements.

  18. 18

    Tems

    33 Global Votes

    R&B and Afrobeats singer-songwriter. She has revolutionized African music, collaborated with global artists like Drake and Wizkid, and has been nominated for international awards. Voice of a generation breaking cultural barriers.

  19. 19

    Marta Cuesta

    33 Global Votes

    Leader at the helm of the Soñar Despierto Foundation, dedicated to the social integration of children at risk of exclusion. Her youthful and transformative leadership is revolutionizing social impact in Spain, professionalizing the third sector, and generating real opportunities for thousands of children.

  20. 20

    Inés Arroyo (Laagam)

    32 Global Votes

    Fashion entrepreneur and leading voice for the new generations. She has created a sustainable fashion brand with a strong digital presence and a message of female empowerment. She also promotes youth entrepreneurship with her podcast and social media presence.

  21. 21

    Carlos Sainz Jr.

    32 Global Votes

    Spanish F1 driver, currently with Ferrari. Beyond his sporting success, he is a global brand. He represents a new generation of strategic athletes, with a strong media presence and values of hard work and discipline.

  22. 22

    Jon Rahm

    32 Global Votes

    Spanish golfer, world number 1 for several seasons. His meteoric rise in a traditional sport has made him a symbol of excellence and perseverance, in addition to representing Spain in the elite of international golf.

  23. 23

    Patricia Imaz

    32 Global Votes

    A leading figure in radio and television, with a dynamic and relatable tone. An innovator in her communication style, she connects with young audiences and has managed to diversify into multiple formats, from radio to digital platforms.

  24. 24

    Miguel Grañena Gallo

    32 Global Votes

    Miguel Grañena Gallo is an entrepreneur and digital marketing professional based in Madrid, known for co-founding Screensor, a startup focused on digital signage solutions and brand-consumer interaction.

  25. 25

    María Luisa and Patricia Hidalgo

    32 Global Votes

    Eme and Pat are two sisters who complement each other perfectly. Their shared passion for nails led them to create MaoPao. A space that fuses creativity, fashion, and community, ideal for those looking for more than just a nail service. They are setting trends with a unique visual identity, collaborating with fashion, art, and technology brands, and fostering conversations about identity and cultural diversity.

  26. 26

    Antonio Ovejero

    32 Global Votes

    Visual artist from Valencia with exhibitions in Europe and America. His work blends classical techniques with contemporary discourse, exploring themes such as identity and nature. He represents young Spanish art with a notable international presence.