Mejores influencers de belleza de España

Discover the most influential figures in Spain's beauty world. This list highlights content creators who set trends in makeup, skincare, and hair, offering honest reviews and innovative tutorials. Explore profiles ranging from cosmetic science experts to lifestyle vloggers, all with large follower bases and high engagement. Find inspiration for your beauty routine and stay updated with the latest industry news.

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  1. 1

    Ratolina

    0 Global Votes
    • Young up-and-comer in Spanish beauty

      (+4)

    Ratolina is a pioneer in the world of makeup since 2010, offering detailed tutorials and product reviews that guide her audience. Her content is distinguished by its honesty and her motto "Livin' la vida beauty", which earned her the FORBES award for the best Beauty & Makeup influencer of the year.

  2. 2

    Maikowskaya

    0 Global Votes
    • Offers makeup, skin care, and beauty tips

      (+3)

    Maikowskaya is a makeup and skincare expert who provides detailed tutorials and honest, unfiltered reviews. Her content ranges from basic routines to tips for different age groups, solidifying her reputation as a reliable source of beauty information.

  3. 3

    María Catalá

    0 Global Votes
    • Leading professional makeup artist for over 15 years

      (+4)

    María Catalá has cultivated a recognizable and respected makeup style, sharing her expertise with thousands through training and collaborations with major brands. Her brand, María Catalá Beauty, offers professional products designed with a deep technical understanding and love for the art of makeup.

  4. 4

    Marta Pons Beauty

    0 Global Votes
    • Holds a Master's in Dermopharmacy & Cosmetics

      (+4)

    Marta Pons has cultivated a significant audience due to her background in Dermopharmacy and Cosmetics, allowing her to offer beauty content with a solid scientific foundation. Her focus on skincare, makeup, and wellness, combined with her ability to communicate effectively, makes her a reliable and engaging source of information for her followers.

  5. 5

    Nobody is Ugly

    0 Global Votes
    • Inspires women

      (+3)

    Nobody is Ugly, led by Camila Redondo, stands out for its focus on color theory and makeup education, offering accessible and informative content. Her platform inspires women through detailed tutorials and empowering messages about beauty, solidifying her influence in the sector.

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  7. 6

    Nuria

    0 Global Votes
    • Has 363K followers on social media

      (+4)

    Nuria stands out for her impressive makeup skills, creating everything from everyday looks to artistic character transformations. Her content is highly engaging and educational, offering her audience inspiration and techniques to boost their confidence through beauty.

  8. 7

    Gema Herrerías

    0 Global Votes
    • Awarded two Digital Beauty Awards

      (+3)

    Gema Herrerías is a pharmacist and educator recognized for her work in professionalizing the beauty sector, including the Best Professional Educator award at the 2023 Digital Beauty Awards. Her influence extends through her cosmetics brand and her role as a jury member in major industry awards, driving learning and innovation.

  9. 8

    Imber

    0 Global Votes

    Imber is a Spanish beauty influencer with a strong social media presence, sharing makeup tutorials and style tips. Her practical and accessible content resonates with a wide audience, solidifying her influence in the Spanish beauty sector.

  10. 9

    Tina

    0 Global Votes
    • One of the original beauty influencers

      (+4)

    Tina is an influential figure in the beauty sector in Spain, recognized for her makeup tutorials and skincare tips. Her practical and accessible content makes her a trusted source for a wide audience seeking beauty inspiration and hacks.

  11. 10

    Claudieta

    0 Global Votes
    • Captivates audiences with authentic content

      (+3)

    Claudieta has captivated Spanish audiences with her authentic and visually appealing beauty and lifestyle content. Her presence on platforms like TikTok and YouTube, boasting millions of followers and views, demonstrates her significant impact and ability to connect with the public. Her focus on genuine reviews and practical tutorials establishes her as a trusted and influential voice in the beauty sector.

  12. 11

    Dr. Leire Barrutia

    0 Global Votes
    • Is a medical dermatologist with MD PhD

      (+4)

    Dr. Leire Barrutia is a dermatologist with significant influence in Spain's beauty sector, standing out for her educational and science-based content. Her detailed explanations of skincare routines and cosmetic actives make her a reliable and highly valued source of information for her audience. Her ability to simplify complex concepts and offer practical advice positions her as a key expert in the field of skincare.

  13. 12

    Rocio Lopez

    0 Global Votes
    • One of Spain's most prominent beauty influencers

      (+3)

    Rocío López stands out for her influence in the beauty sector, sharing skincare, makeup, and hair tips with a massive audience. Her success extends to the creation of her own cosmetics brand, YINGER Beauty, which has gained popularity for its innovative products and "Pearl" effect.

  14. 13

    Marta Masi

    0 Global Votes
    • Skincare pharmacist

      (+4)

    Marta Masi is a pharmacist and influencer who won the Best Beauty Influencer award at the Digital Beauty Awards 2021, solidifying her authority in the sector. Her content focuses on educating about supplements, cosmetics, and holistic well-being, offering a professional and science-based perspective to her followers.

  15. 14

    Susana Salo

    0 Global Votes
    • Popular beauty influencer and YouTuber

      (+4)

    Susana Salo has built a strong community across various platforms, standing out for her authentic and detailed content on beauty and fashion. Her ability to connect with her audience through product reviews and lifestyle vlogs makes her an influential figure. She provides value to her followers with practical recommendations and discount codes, demonstrating her impact on their purchasing decisions.

  16. 15

    raquechunis

    0 Global Votes

    Raquechunis is a Spanish beauty influencer with a significant presence on YouTube, known for her makeup tutorials and product reviews. Her content, including videos like "Me maquillo con productos nuevos de Maybelline y L'oreal," demonstrates her ability to generate interest and provide value to her audience in the beauty sphere.

  17. 16

    Celia | Skincare, haircare & makeup

    0 Global Votes
    • Distinguished Saudi brand redefining hair and skin beauty

      (+2)

    Celia is a beauty influencer with a strong background as a professional makeup artist and ambassador for renowned brands. Her content offers detailed tutorials and product reviews, providing valuable insights to her audience interested in personal care and makeup.

  18. 17

    sofimakeup

    0 Global Votes

    SofiMakeup has built a significant community in Spain, standing out for her authentic content on makeup and skincare, including her personal experience with acne. Her focus on detailed tutorials and honest opinions resonates with an audience seeking practical and reliable beauty advice.

  19. 18

    Paloma Álvarez Pharmacist & Nutritionist

    0 Global Votes
    • Specialized in dermocosmetics and menopause

      (+1)

    Paloma Álvarez stands out for her profound expertise in pharmacy, nutrition, and dermocosmetics, offering a scientific and rigorous perspective on beauty. Her content addresses complex topics such as skincare and menopause with clarity and professionalism, providing evidence-based advice. Her ability to educate her audience on healthy products and practices makes her a reliable and respected source of information in the sector.

  20. 19

    Lara González

    0 Global Votes
    • Professional makeup service

      (+2)

    Lara González stands out for her ability to create high-quality UGC content in beauty, fashion, and technology, resonating with a significant audience in Spain. Her focus on skincare, makeup, and fragrance product reviews positions her as a trusted source for her followers.

Frequently asked questions

This ranking evaluates the most relevant Spanish beauty influencers, highlighting their impact and presence in the beauty sector in Spain.
Influencers are selected based on their recognition within the beauty community, their activity on platforms, and their overall influence on the Spanish public, such as Imber, Tina, or Clara Cervera.
Currently, this ranking is an editorial selection. However, we value community feedback for future editions.
The ranking is updated periodically to reflect changes and new trends in the Spanish beauty influencer landscape, such as the 2026 edition.

How we built this ranking and what to consider when choosing

Our ranking of the best beauty influencers in Spain is developed through an editorial process that considers the relevance, impact, and presence of each figure in the Spanish digital landscape. We aim to offer a clear and useful overview of who the leaders are in this sector.

  • Influencers with a significant and active presence on platforms relevant to the beauty sector in Spain are identified.
  • Each influencer's ability to generate engagement and set trends within the beauty community is evaluated.
  • The diversity of content and specialization in different areas of beauty, from makeup to skincare and wellness, is considered.
  • Information is gathered from various contextual sources to ensure a faithful representation of the most prominent influencers, such as Imber, Tina, Clara Cervera, and Dr. Leire Barrutia.
  • Influencers must have a predominantly Spanish audience and content relevant to the beauty market in Spain.
  • The originality and quality of the content they share are valued, as well as their ability to educate and inspire their audience.
  • Consistency in posting and active interaction with their community are key factors for their inclusion in the ranking.
  • Both long-standing influencers and emerging figures gaining traction in the sector are considered, such as Rocio Lopez, Marta Pons, and Rocio Arribas.