Top Social Media Influencers to Follow in 2023

Avani Gregg stands out as an influential social media figure thanks to her authentic content and ability to connect with a young audience. Her exponential growth and skill in staying relevant on platforms like TikTok position her as a creator to follow in 2023.

• Social media personality

• Gymnast

• Dancer

• Actress

Charli D'Amelio remains a dominant figure on social media, boasting a massive following that solidifies her as one of the most influential content creators. Her ability to drive trends and her consistent engagement across key platforms ensure her continued relevance for audiences in 2023.

• Winner of Dancing With The Stars

Spencer Polanco Knight, also known as "spencer.barbosa", stands out on social media for his creative and engaging content that resonates with a young audience. His ability to generate trends and his authentic presence make him an influential figure to follow in 2023.

• Has 1.3 billion

• Likes on TikTok

• Has 55.4 million followers

• Beatboxer

Dixie D'Amelio stands out in the social media landscape due to her consistent growth and her ability to connect with a young audience through authentic and entertaining content. Her active presence on platforms like TikTok and Instagram, along with her foray into music, position her as an influential figure to watch in 2023.

• Singer, actress, and model

• Content creator

Emma Chamberlain stands out in the social media landscape for her authenticity and her ability to connect with young audiences through relatable and humorous content. Her unique vlogging style and her foray into the world of fashion and podcasting keep her an influential and relevant figure for followers in 2023.

• His YouTube channel reached 12 million subscribers

• Accumulated a total of 1.61 billion views on his videos

• Won the Streamy Award 2018

• Internet personality and YouTuber

David Dobrik stands out in the social media influencer landscape for his dynamic and entertaining vlog content, which attracts a massive and engaged audience. His ability to create viral moments and his distinctive editing style keep him a relevant and noteworthy figure to follow in 2023.

• Has 10M followers on Instagram

• American vlogger of Slovak origin

• Began his career on Vine and later on YouTube

Zach King stands out in the social media landscape for his innovative use of visual effects and creative editing to produce magical and mind-bending videos. His ability to transform the ordinary into the extraordinary has made him a highly entertaining and shareable content creator, securing his spot among the top influencers to follow.

• Master of digital illusions

• Most viewed TikToker as of 2023

• Innovative editing style

Michael Le stands out in the social media landscape for his dynamic content and his ability to connect with a young audience through TikTok and YouTube videos. His constant creativity and participation in trends position him as an influential figure to follow in 2023.

• Features dance content

• Has 50.5M TikTok followers

• Has 1.5B TikTok likes

• Has dancing skills

Addison Rae stands out as a social media influencer due to her massive popularity on TikTok, where she shares dance, comedy, and lifestyle content. Her ability to connect with a young audience and her constant evolution across digital platforms make her a key personality to follow in the influencer landscape.

• Participated in and created global dance trends

• Became one of the most recognized influencers

• Reinvented herself from TikTok star to pop figure

Liza Koshy stands out in the social media landscape with her dynamic and entertaining content, ranging from comedy sketches to personal vlogs. Her ability to authentically connect with a massive audience positions her as an influential and essential figure to follow in 2023.

• Producer

• Screenwriter

• Director

• Presenter