Mejores anuncios de videojuegos de la historia

Explore a curated collection of the most iconic and memorable video game commercials throughout history. From groundbreaking campaigns to those that went viral, this list celebrates the creativity and impact of marketing in the video game industry. Discover how advertising has influenced gaming culture, covering everything from Atari classics to modern blockbusters. Participate and vote for your favourite video game ad campaigns that left an indelible mark.

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  1. 1

    Overwatch 'Alive' Trailer

    266 Global Votes
    • Fantastic trailer

      (+2)

    This trailer is an outstanding example of how an advertisement can delve into a video game's narrative, introducing key characters like Widowmaker and Tracer with exceptional cinematic animation. Its visual quality and ability to build anticipation for the Overwatch universe make it a landmark in video game advertising.

  2. 2

    Mario 64 Demo (E3 1996)

    0 Global Votes
    • Mind-blowing game

      (+4)

    This Super Mario 64 demo at E3 1996 was a defining moment in video game history, showcasing the potential of 3D console graphics for the first time. The audience's euphoric reaction to the game's innovative gameplay and open world demonstrated its immediate and lasting impact on the industry.

  3. 3

    Halo 3 'Believe' Campaign

    0 Global Votes
    • Honored the legacy of SPARTAN-

      (+2)

    The 'Believe' campaign for Halo 3 redefined video game advertising by adopting an emotional and cinematic approach, elevating Master Chief's narrative to an almost mythical level. Its innovative combination of trailers, an interactive website, and a massive diorama created an immersive experience that transcended a simple game announcement.

  4. 4

    The Elder Scrolls V: Skyrim Reveal Trailer

    0 Global Votes
    • Considered one of the best video game trailers ever

      (+1)

    This trailer set a new standard for video game reveals, showcasing in-game footage that astonished with its graphical quality and the reintroduction of dragons. Its epic music and immersive atmosphere generated massive anticipation, cementing its place as an iconic moment in video game marketing history.

  5. 5

    Kinect Presentation (E3 2009)

    0 Global Votes
    • Showcased facial and voice recognition capabilities

      (+3)

    The Kinect presentation at E3 2009, initially as Project Natal, was a revolutionary announcement that promised to change video game interaction. Its live demonstration of controller-free control, featuring facial and voice recognition, captured the imagination of the public and the industry. This event marked a significant milestone in the evolution of gaming interfaces, anticipating a new era of immersion.

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  7. 6

    God of War (2018) Reveal (E3 2016)

    0 Global Votes
    • Unforgettable reaction to its first live reveal

      (+2)

    This announcement is remembered for its emotional impact and the surprise it generated by presenting a bold reinvention of Kratos and the saga. The E3 2016 reveal sparked an euphoric crowd reaction, demonstrating the power of a well-executed presentation to capture players' imaginations.

  8. 7

    Cyberpunk 2077 Announcement (E3 2019)

    0 Global Votes
    • Instant success at E3 2019

      (+3)

    This announcement is remembered for the impactful reveal of Keanu Reeves as Johnny Silverhand and the release date of Cyberpunk 2077, generating massive euphoria at E3 2019. Its presentation became a cultural phenomenon, capturing global attention and setting a new standard for video game reveals.

  9. 8

    Super Smash Bros. Ultimate Reveal (E3 2018)

    0 Global Votes
    • Includes every fighter ever featured

      (+3)

    This announcement is remembered for its impactful revelation that "EVERYONE IS HERE!", promising the return of every fighter in the series' history. It generated unprecedented anticipation and became a cultural milestone for video game fans, solidifying excitement for one of gaming's biggest crossovers.

  10. 9

    Halo 'HUNT the TRUTH' Campaign

    0 Global Votes

    This marketing campaign stood out for its immersive narrative approach, using an investigative audio series to build a captivating mystery around Master Chief. Its innovative social strategy, directing fans to interactive content via a hashtag, generated an unprecedented level of hype and engagement for a video game.

  11. 10

    Assassin's Creed: Revelations Announcement Trailer

    0 Global Votes
    • Considered the best trailer in the series

      (+4)

    This trailer is legendary for its ability to showcase Ezio Auditore's evolution, both in age and combat skills, and for delving into his mindset. The cinematic piece by DIGIC Pictures captures the essence of the saga, intertwining the stories of Ezio and Altaïr in a visually striking and emotionally resonant manner.

Frequently asked questions

This ranking evaluates video game announcements that have been considered the most impactful, memorable, or successful throughout history, based on their cultural relevance and the impact they generated within the community.
The position is determined by a combination of editorial factors, including the announcement's initial impact, its long-term repercussion, and its mention in video game community lists and discussions. Community votes also influence the final ranking.
Yes, we encourage users to participate and suggest announcements they believe should be on the list. Community participation is valuable for keeping the ranking updated and comprehensive.
The results should be interpreted as a guide to the most prominent and celebrated video game announcements. They reflect a combination of editorial opinion and community perception, serving as a starting point for exploring iconic moments in video game history.

How we built this ranking and what to consider when choosing

Our ranking of the best video game announcements in history is compiled through an editorial process that combines industry research with community opinion. We aim to highlight those moments that not only generated anticipation but also left a lasting mark on video game culture.

  • Extensive research is conducted on historical and recent video game announcements, including those that have been widely recognized by publications and the community.
  • Announcements that generated significant impact at the time of their reveal, such as those from E3 or The Game Awards, and those that have maintained their relevance over time are considered.
  • Announcements that not only presented a game but also created a cultural moment, such as the reveal of new consoles or highly anticipated sequels, are valued.
  • Community opinion and votes are a crucial factor in adjusting and refining the ranking positions, ensuring it reflects current player preferences.
  • Initial impact and public reaction: Announcements that caused great surprise, excitement, or discussion at the time of their reveal, whether at events like E3 or through trailers, are considered.
  • Historical and cultural relevance: Announcements that have been repeatedly cited as key moments in video game history or that have influenced the industry are included.
  • Quality and originality of presentation: Announcements that stood out for their creativity, the quality of their trailer, or the innovative way the game was presented are valued.
  • Anticipation generated: Announcements that managed to build enormous anticipation for the game, leading to discussions and theories among players before its release are chosen.