Carlings

About

Carlings is a Norwegian clothing brand that has ventured into digital fashion, offering innovative digital collections. These collections allow consumers to purchase and wear virtual clothing, which is applied to photos using advanced digital tailoring techniques. This approach not only enhances consumer interaction by providing unique fashion experiences but also addresses environmental concerns by reducing physical waste associated with fast fashion[1][2][3]. Carlings' digital fashion initiative includes collaborations with virtual influencers and campaigns like the Neo-Ex collection, which aims to raise awareness about the environmental impact of fast fashion. By providing affordable digital garments, Carlings enables users to share new outfits on social media without contributing to waste. The brand's efforts have garnered international attention, highlighting its commitment to sustainability and innovation in the fashion industry[4][5].