Iconic Brands Incorporating Technology into Fashion

The Fabricant is a pioneer in virtual fashion, creating digital clothing and leading the industry towards a new digital sector.

Carlings has made significant strides in digital fashion, offering digital collections that reduce waste and enhance consumer interaction.

Chloé has implemented Digital IDs to enhance transparency and customer interaction, allowing for instant authentication and resale options.

Adidas combines futuristic design with sustainable practices, using recycled materials and 3D printing, and collaborating with Parley for the Oceans.

Hanifa is known for its 3D virtual fashion shows, pioneering digital fashion experiences and redefining runway norms.

Levi’s innovates with the Jacquard jacket, allowing users to control mobile devices through gestures in partnership with Google.

Tommy Hilfiger’s ‘Reimagine Retail’ initiative transforms the retail model through digital innovation, enhancing customer engagement.

Nike has integrated wearable technology and performance-tracking solutions, offering digital sneakers and NFTs, and leveraging AR for enhanced customer experiences.

Ralph Lauren integrates activity-tracking sensors into its PoloTech shirts, combining classic style with modern technology.

Gucci has explored digital art, NFTs, and AR/VR technologies to create immersive experiences and virtual fashion items, expanding its brand into gaming platforms.