Go Big, Then Go Small

About

The "Go Big, Then Go Small" concept is a strategic approach often used in negotiations and sales. It involves making an initial large request, followed by a smaller one. This technique leverages psychological principles such as guilt and reciprocity to increase the likelihood of the smaller request being accepted. By starting with a significant ask, the subsequent smaller request appears more reasonable by comparison, potentially leading to a more favorable outcome. This method exploits human tendencies to reciprocate and feel less resistant to smaller requests after large ones have been made. It is commonly used in various contexts, including marketing and interpersonal communication, to influence decision-making and achieve desired outcomes. The effectiveness of "Go Big, Then Go Small" depends on the context and the parties involved, but it can be a powerful tool for shaping perceptions and influencing behaviors.