Gymshark's Change Your Life Campaign

About

Gymshark's "Change Your Life" campaign, also known as #Gymshark66, is a 66-day wellness and fitness challenge designed to help participants form lasting habits. The campaign encourages users to select three daily habits from categories such as training, health, and mindset, and track their progress using the Gymshark Training App. This approach allows individuals to set personalized goals, whether it's exercising for an hour, drinking an extra glass of water, or practicing meditation. By focusing on small, achievable daily habits, participants can develop a healthier lifestyle over time. The campaign leverages social media and user-generated content to foster a sense of community and motivation among participants. Users are encouraged to share their journey on platforms like Instagram and Twitter, using the hashtag #Gymshark66. This strategy not only increases brand engagement but also provides a supportive environment where individuals can inspire and motivate each other. Through this campaign, Gymshark has successfully promoted brand loyalty by offering free resources such as workout plans and digital tools, making it accessible to a wide range of fitness enthusiasts.