Major Cases of Viral Marketing

Inspired viewers with stories of perseverance and social justice, reinforcing Nike's brand identity.

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Raised over $115 million for ALS research and became a global sensation through social media engagement and celebrity participation.

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Captivated audiences with entertaining blending experiments, making the brand memorable.

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Challenged traditional beauty standards, sparking global conversations about self-esteem and beauty perceptions.

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Challenged stereotypes and empowered young girls, sparking a global conversation about gender equality.

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Revitalized the brand image through humor and interactive engagement, reaching a younger audience.

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Engaged users through a fitness challenge, fostering community and brand loyalty with user-generated content.

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Boosted sales by personalizing bottles with names, encouraging social media sharing and interaction.

Featured Jean-Claude Van Damme in a memorable stunt, showcasing the brand's innovative marketing approach.

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Used humor to highlight the effects of hunger, increasing brand awareness and sales globally.