Icebug

About

Icebug is a Swedish footwear brand renowned for its innovative traction technologies, designed to provide excellent grip on various surfaces, including ice and slippery conditions. Founded in 2001 by a mother and son, the company focuses on creating shoes that allow people to enjoy outdoor activities year-round, regardless of weather conditions. Icebug's mission is not only to enhance outdoor experiences but also to lead the industry towards sustainability. Icebug is recognized for its climate-positive operations and commitment to minimizing environmental impact. The brand uses recycled materials, reduces water consumption, and offsets more emissions than it produces. Icebug's products cater to a wide range of users, from athletes to casual walkers, offering stability and comfort through technologies like BUGrip. The company organizes events like the Frozen Lake Marathon and West Coast Trail, promoting outdoor activities for all.