
Sorel
BrandAbout
Sorel is a renowned brand known for its high-quality winter boots, offering premium insulation and waterproofing. The brand was introduced by the Kaufman Rubber Company in Kitchener, Ontario, in the early 1960s. The name "Sorel" symbolically references the city of Sorel, Quebec, which was known for its steel industry and harsh weather conditions, evoking images of ruggedness and cold protection. Today, Sorel is a subsidiary of Columbia Sportswear, based in Portland, Oregon. The brand has expanded beyond its original winter sport/work boots to include a wide range of footwear, from snow boots to sandals. Sorel boots are celebrated for their durability, functionality, and stylish designs, making them a staple in many winter wardrobes. The brand continues to innovate, balancing fashion with functionality to cater to diverse consumer preferences.