HelloFresh

About

HelloFresh is a leading meal-kit delivery service founded in Berlin in 2011. It offers a wide variety of recipes and meal plans, catering to diverse dietary preferences such as vegetarian, vegan, pescatarian, and more. The service provides pre-portioned ingredients and chef-curated recipes, making it easy for customers to prepare home-cooked meals. HelloFresh operates in multiple countries across Europe, North America, Australia, and New Zealand, serving millions of active customers worldwide. HelloFresh's success is attributed to its innovative approach to meal kit delivery, strong supply chain management, and commitment to sustainability. The company aims to reduce food waste and carbon emissions through pre-portioned ingredients and recyclable packaging. Customers can choose from over 100 menu items weekly and customize their meal plans according to their preferences. HelloFresh also offers additional grocery items through its online market, providing a comprehensive food solution for households.