The Artisan Close

About

The Artisan Close is a sales technique that emphasizes the craftsmanship and effort invested in a product. It highlights the skill, time, and dedication that artisans have put into creating the item, aiming to increase its perceived value. By focusing on the behind-the-scenes process, this technique helps customers appreciate the quality and uniqueness of the product. It is particularly effective for luxury or handmade items where the craftsmanship is a key selling point. This technique works by creating an emotional connection between the customer and the product. By explaining the craftsmanship involved, salespeople can educate potential buyers about why certain materials or processes were chosen, enhancing the product's appeal. The Artisan Close is best used with customers who value craftsmanship and are willing to pay more for high-quality, unique items. It differs from other sales techniques by focusing on the product's creation rather than its benefits or price.