The Ben Franklin Close

About

The Ben Franklin Close is a persuasive sales technique that involves creating a list of pros and cons to logically justify a purchase. This method is named after Benjamin Franklin, who was known for his rational approach to decision-making. It allows salespeople to understand their prospects' values and priorities by actively engaging them in the decision-making process. By working together to list both the advantages and disadvantages of a product or service, sales representatives can address potential objections and tailor their pitch to better meet the prospect's needs. This technique is particularly effective when negotiations are at a standstill. It fosters transparency and trust by presenting both sides of the argument, promoting a collaborative decision-making environment. The Ben Franklin Close helps individuals make informed choices by thoroughly examining all aspects of a decision. It can be applied in various contexts, such as business negotiations or personal decision-making, to ensure that decisions are well-rounded and thoughtfully considered.