Best influencer of 2025

Trendsetter in fashion and lifestyle with a massive impact on social media. One of the most important influencers in the country. Her authenticity and closeness with her community have made her an indisputable reference in the digital world. In addition to her success on social media, she has managed to diversify as an entrepreneur. She owns companies such as Name The Brand and Suave Fest, brands that have been very well received by her followers. Her focus on quality and design has positioned her as a key name in Spanish fashion. Over the years, she has collaborated with major firms and participated in high-profile events. Her ability to connect with the public and stay on trend demonstrates her great talent for evolving in the industry. (+3.3M followers)

• Aestetica

Ibai Llanos is a Spanish streamer and YouTube personality known for his entertaining content and interactions with his audience. He has gained a massive following on platforms like Twitch and YouTube.

A creator renowned for his unique global adventures, he has gained even more popularity thanks to his series 'Around the World in 80 Days.' His content stands out for its cinematic production and his unique way of storytelling. His travels are not just a form of entertainment but also inspire his followers to discover new places and cultures. His way of documenting each experience has made him one of the most innovative creators of the moment. With an authentic approach and a great sense of humor, Plex has built a loyal community that follows each of his journeys. His growth on social media reflects his dedication and boundless creativity. (+2.9M followers).

• HypeAuditor

+598K followers. Founder of It’s Lava, a sustainable handbag brand that has revolutionized the Spanish market with her entrepreneurial vision. Her content focuses on fashion, entrepreneurship, and lifestyle, offering her audience an innovative perspective on sustainability. Thanks to her charisma and authenticity, she has built a loyal community interested in responsible design and more conscious consumption. Her brand has grown significantly in recent years, establishing itself within the industry. In addition to her entrepreneurial side, her sports-related content has been key to her growth. She shares workouts, healthy habits, and her daily routine, inspiring her community to lead a balanced and active lifestyle. (+598K followers).

• Lanzadera

Established as a reference in chic and elegant fashion, she has gained great recognition on social media thanks to her sophisticated style. Her looks are defined by exclusivity and elegance, making her a role model for many young women. She collaborates with high-profile brands, which has allowed her to strengthen her image in the luxury fashion sector. Her ability to adapt trends to her own style is one of the keys to her success. Beyond fashion, she shares content about her personal life, travels, and experiences, making her even more relatable to her audience. Her combination of glamour and authenticity has cemented her as one of the most influential influencers in her category. (+1.1M followers).

• Instagram

Alejandra Navarro Basanta shares her passion for fashion, beauty, and lifestyle on her Instagram and TikTok profiles, offering her audience insights into the latest trends and tips in these areas. Her fresh and authentic approach has allowed her to connect with a diverse audience, establishing herself as a relevant influencer in the digital space. Alejandra collaborates with various brands and participates in fashion and beauty-related events, expanding her influence and presence in the industry. Her dedication and passion for the content she creates have positioned her as a prominent figure in the world of social media. (+121K followers).

• Aquidiario

Cristina Calvo is a Spanish influencer known for her content on fashion, lifestyle, and humor on platforms like Instagram and TikTok. She stands out for her authenticity and for sharing an honest and realistic approach to the fashion industry, especially in topics related to sizes and aesthetics. On her social media, Cristina also organizes events and collaborations with brands, leveraging her network in the digital world. Her style is characterized by a minimalist approach, which has led her to promote a positive and natural body image. Additionally, Cristina uses her presence on social media to encourage more inclusive representation in fashion, sharing her personal experiences and aiming to inspire her followers to feel comfortable in their own bodies. (+100K followers).

• TikTok

Spanish social media influencer

• Favikon

A visually impeccable content creator with great influence in youth fashion. Her style is characterized by a combination of modern trends with a personal touch that sets her apart from other influencers in the industry. Her Instagram feed is a reflection of her passion for fashion, with carefully edited images and outfits that stand out. Her content goes beyond simple posts, offering inspiration to thousands of followers. Additionally, she has worked with renowned brands and has established herself as a reference in the world of digital fashion. Her evolution and growth position her as one of the most relevant influencers of the moment. (+741K followers).

• Favikon

Andi Washington is the eldest daughter of the renowned presenter and actress Belinda Washington. She currently stands out as a content creator on social media, where she shares her personal style and experiences, accumulating a considerable following. In addition to her presence on social media, Andi has founded her own creative studio, The Sunset Studio, from which she offers consulting and graphic editing services for fashion and lifestyle brands. Andi deeply values her family, considering them her main reference in life, and enjoys activities such as yoga, cooking, and spending time with friends.

• Instagram

Mariana Díez Moliner is a renowned fashion designer and digital content creator. She is the founder of the fashion brand It’s Lava, known for its innovative and fresh designs that have captured the attention of a wide audience. Recently, Mariana has ventured into the world of newsletters with her project 'Nansway,' a publication where she shares a mix of interesting topics and current trends. Mariana’s influence in the fashion world is evident in her ability to sell out garments she wears at high-profile events. For example, during the Feria de Sevilla, she wore a lilac ruffled dress from H&M that quickly sold out after her public appearance. (+89K followers).

• Nansway

Camila Cisneros is a 25-year-old model and influencer known for her focus on well-being and self-acceptance. She has promoted a shift in body perception, moving away from the traditional 'bikini body' mindset and advocating for a lifestyle based on self-love and balance, without obsessing over calorie counting. In addition to her work on social media, she is the co-founder of Melt Coma, a project that reflects her interest in fashion and design. Her influence has led her to participate in international events such as the Venice Film Festival, where she represented the brand Kérastase, further establishing her presence in the fashion and beauty industry. Through her digital content, Camila inspires her followers to lead a more mindful and balanced life. Her authenticity and motivational messages have made her a reference on social media, where she promotes a positive vision of well-being and self-acceptance. (+186K followers).

• Instagram

Spanish fashion influencer and lifestyle content creator

• Instagram