Best lifestyle influencer

Carlos Martín, known on social media as @bycalitos, is a Spanish content creator specializing in streetwear fashion. Throughout his career, he has collaborated with prominent brands and has been recognized for his influence in the urban fashion scene. In addition to his presence on Instagram, @bycalitos maintains a YouTube channel where he shares content related to his interests in fashion and lifestyle. His focus on fashion and his ability to connect with his audience have allowed him to establish himself as a relevant figure in the streetwear world in Spain. (+367K followers).

• Instagram

Carlos Peguer is a Spanish content creator and internet personality, born on February 12, 1999, in Don Benito, Badajoz. He became known for his vlogs on TikTok, where he documents aspects of his daily life, travels, and gastronomic experiences. Together with his friend Mariang, he launched the podcast 'La Pija y la Quinqui,' which quickly gained popularity and recognition in the digital world. In 2023, the show was awarded the Ídolo Award for Best Podcast, highlighting his influence and relevance in the influencer world. In addition to his work on social media, Carlos has shown an interest in gastronomy, learning to cook partly thanks to his ex-boyfriend. His presence on digital platforms continues to grow, solidifying his position as a prominent figure among Generation Z in Spain. (+139K followers).

• TikTok

Carlota Marañón, known on social media as @carlomaranon, is a Spanish influencer prominent on platforms like Instagram and TikTok. Through her content, she shares her passion for streetwear fashion, sneakers, and beauty, connecting with a wide audience. On TikTok, her creativity is showcased in videos that reflect her lifestyle and travels, accumulating millions of 'likes' and followers. Additionally, on her YouTube channel, she documents her experiences and adventures, offering a closer view of her day-to-day life. Her authenticity and focus on aspirational yet accessible content have positioned her as an influential figure among Generation Z in Spain, collaborating with various brands and participating in events related to fashion and digital entertainment. (+278K followers).

• TikTok

Andy Waak is a Spanish content creator known for his focus on fashion and lifestyle. He shares on platforms like TikTok and Instagram, showcasing his passion for outfits and daily routines. In addition to his social media presence, he also has a YouTube channel where he shares travel vlogs and personal reflections, exploring lifestyle and fashion topics. He has collaborated with brands like Zalando, establishing himself as an influential figure in the digital world thanks to his unique style and authenticity. (+385K followers).

• Alexander Magazine

Blanca Caffarena is a Spanish digital content creator, known for sharing her lifestyle, fashion, and travel experiences on Instagram. In addition to her social media presence, she manages Concept C, a content creation and brand management agency. Through her platforms, Blanca offers diverse content, ranging from vlogs to music playlists, reflecting her versatility and her desire to connect with her audience. Her authenticity and creativity have made her an influential figure in the digital world, positioning her as a reference for brands and followers. (+78K followers).

• Instagram

Marian and Majo, known on social media as @hermanasvalero, are two Spanish content creators prominent on platforms like Instagram and TikTok. Through their profile, they share content related to fashion, lifestyle, and humor, connecting with a wide audience. They have collaborated with various brands and participated in fashion events, establishing themselves as key figures in the digital space. For example, they were invited to the Mercedes-Benz Fashion Week Madrid, where they stood out for their style and presence. Their authenticity and creativity have allowed them to build a loyal community, positioning them as relevant influencers in today's social media landscape. (+110K followers).

• TikTok

Eugenia López-Fonta, known as @eulopezfonta, is a Spanish journalist specializing in fashion, beauty, and lifestyle. After training in digital marketing, she began working with recognized fashion brands. In 2022, she launched the podcast 'KEKIS KORNER,' which quickly became popular in Spain, where she discusses topics related to fashion and trends. She also has an active presence on Instagram and TikTok, sharing fashion content and collaborations with brands. Thanks to her authentic and approachable style, Eugenia has managed to connect with a large audience, establishing herself as one of the leading influencers in the digital and lifestyle space in Spain. (+65K followers).

• The Hoff

Clara Kong Vila, known on social media as Clakovi, is a Spanish digital content creator of Malaysian descent. She was born on September 25, 2002, in Barcelona and currently resides in Paris. She began her career on YouTube in 2014, where she shared videos about fashion, beauty, and lifestyle. Over the years, she expanded her presence to platforms like Instagram and TikTok, where her creative and stylish content has attracted the attention of well-known brands and a large audience. In November 2022, the talent agency POWER announced its collaboration with Clakovi to enhance her career in the digital world. In addition to her social media activity, Clakovi has participated in international fashion events and worked with various luxury brands, solidifying her position as a prominent influencer in the fashion and beauty industry. (+304K followers).

• TikTok

Marta Camin, known as @immartacamin, is a Spanish content creator and model from Gijón. She started in fashion as a model at the age of 14, but it was in 2020 when her popularity on TikTok grew, sharing content about fashion and lifestyle. (+130K followers) In her videos, Marta stands out for her authentic and humorous approach, making fashion trends more accessible. Her unique style has earned her recognition, including the TikTok Spain Award in 2022 in the fashion category. In addition to her social media presence, Marta has worked as a stylist, participating in events like the Benidorm Fest 2023 and collaborating with media outlets, always advocating for more inclusive fashion. (+130K followers).

• Instagram

Abril Ruiz, known as @abrilru_, is a Spanish content creator and model who shares her passion for fashion and lifestyle through her Instagram profile. Her authentic style and positive attitude are reflected in her motto 'Depressed but well dressed'. Throughout her career, Abril has worked with several prominent brands, participating in campaigns that celebrate female beauty and strength. She has also shown her support for social causes, such as the fight against gender-based violence. Represented by the Dazzle agency, she continues to establish herself as an influential figure in the digital and fashion world, connecting with her audience through authentic content and meaningful collaborations. (+28K followers).

• Instagram