Main Differences Between B2B and B2C Sales

B2B sales cycles are longer and more complex, while B2C cycles are shorter.

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B2B customers typically have a higher lifetime value than B2C customers.

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B2B buyers are less sensitive to price due to budget allocations, while B2C buyers are more price-sensitive.

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B2B involves multiple stakeholders, while B2C decisions are often impulsive.

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B2B targets businesses, while B2C targets individual consumers.

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B2B focuses on trust and expertise, while B2C emphasizes emotional connections.

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B2C consumers are more influenced by discounts than B2B buyers.

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B2B products are often more complex and require ongoing support.

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B2B typically has a higher CAC due to complex sales processes.

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B2B relationships are long-term and personalized, while B2C is transactional.

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